Congratulations, you’ve recently graduated high school. That’s a great achievement. You completed twelve years of education and now the time has come to search for a good paying full time job. you begin your search.
Are you finding that job search to be more difficult than you believed?
Would you like a better job than working at that fast food restaurant?
Have you been told by many employers that they would like to hire you if you only had those important job skills?
Have employers emailed you that you don’t have the right experience?
Would you like a profitable solution to this problem that will not take a lot of time and cost a lot of money?
Would you want that solution to have career advancement and give you excellent raises?
An outstanding solution to your problem is to enroll in a career or vocational school, which teaches information technology. According to the United States Department of Labor, information technology is leading the job hiring fields today, because the education is performance based, which is what employers are looking for in their new hires. Information technology training is based upon training, performance and certification. This training does not require a college degree. Many students who get a job in this field wind up working for a company that will pay all or part of your college tuition after working for that company for more than one year. If you have heard or read about attending a vocational school will stop you from ever attending college in the future, this statement is truly a myth. Many students use vocational training as a steppingstone to finance future debt free college degrees. Many employers, especially colleges and universities offer tuition free classes to university employees who have been employed for a certain length of time. This is one way to graduate from college with no student loans. A great example of one university offering free tuition to college employees is: Loyola Marymount University located about three miles from our ABCO Technology campus. UCLA and all community colleges offer education to their employees at a substantial discount or totally free!
What certifications will get that great job?
If you are a person who enjoys repairing and solving problems with a computer, the CompTia A+ certification is just for you. The A+ is completed in six weeks. After completing this training you can look for that better paying job as a computer repair specialist or as a desktop support technician.
After repairing computers, you can advance to higher paying fields of networking, which include the MCSE or Microsoft Certified Solutions Expert and the Cisco Certified Network Associate. With a little experience and a few certifications your job title will be network administrator.
High school graduates can also train and certify in other fields of information technology including Web Development, database administration, and computer programming.
Students certifying in web development build websites, which all businesses need to advertise their services. The database field has the job title of database administrator, which involves handling large amounts of corporate information. Computer programmers write games, design smart phone applications and write programs for Windows and other operating systems.
Some of the certifications listed in this article will take six months to complete.
Get Hired and Get To Work
Vocational training is in high demand by countless employers because the training is performance based. Employers substitute your performance for countless years of experience when you fill out that important job application, which lists your performance based skills. Employers in 2018 want to view at a glance what you can do for them. Businesses are spending less money on training. A certification in information technology saves companies countless training dollars spent in time and money.
ABCO Technology is an ACCSC accredited institution. When an institution is accredited students may apply for financial aid and receive help with their education if they qualify.
Students enrolling at ABCO Technology receive a diploma instead of a certificate. The diploma is highly valued when placed next to that important certification.
If you would like to receive more information about how a vocational education will jump-start your job career, contact ABCO Technology.
You can reach our campus by phone at: (310) 216-3067 Monday through Friday from 9 Am to 6 PM.
Email us for information at: info@abcotechnology.edu
Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. STE #588 Los Angeles, Ca. 90304
Get those important information technology job skills today!
Shares of Eastman Kodak stock were soaring Tuesday after the company announced a new #cryptocurrency initiative.
The company unveiled a licensing partnership with Wenn Digital to launch an image rights management platform called KODAKOne and a photo-centric crypto currency called #KODAK Coin.
The stock price opened at $3.10 a share Tuesday and rose as high as $7.65 after the announcement was made at the Consumer Electronics Show in Las Vegas. When the stock market closed at 4 p.m., shares were trading at $6.80.
In a release, the company said the KODAKOne platform will be an encrypted, digital ledger of rights ownership for photographers to register both new and archival work that they can then license for use.
The company describes KODAK Coin as “a new economy for photography,” which will allow photographers to receive payment for licensing their work immediately upon sale, sell their work confidently on a secure block chain platform.
The system will be open to both professional and amateur photographers.
Initial reactions from financial analysts were mixed.
CBS Marketwatch said Kodak was “boarding the block chain bandwagon,” hoping to capitalize on the crypto currency trend to boost its stock price.
Bloomberg said, “The move comes as investors snap up virtually any asset related to digital coins or the block chain technology that underpins them — no matter how tenuous the tie.”
The Financial Times was more blunt in its criticism, calling it “Kodak’s last desperate bid for relevance
Encryption, which has been a part of information technology for 25 years is now experiencing an expansion of its use. Bitcoin has been the number one crypto currency out of 1375 different encrypted currency chains. Now that Kodak has entered this market we have 1376. This writer believes Kodak’s entry will gain in popularity because it is focused upon a specific industry, which is photography. Could Kodak’s new currency be the beginning of a new trend, where different services have their own currency? This appears to be the new reality.
#ABCO #Technology teaches classes in encryption in our cyber security program. Call our campus between 9 AM and 6 PM Monday through Friday. Call today at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. STE #588 Los Angeles, Ca. 90304
Encryption is opening up numerous opportunity. Join #CyberSecurity today to learn more.
There is an old saying, which dominates the marketing and search engine industries. This saying states “content is king.”
Content comes from information. If content is king, then information is power.
The question of how to use this information begins with its storage and access. Information is stored in columns, rows and tables, which makes up what information technology experts call a relational database. The term relational means one piece of information relates to another. This information must be easily accessible, have the flexibility to be manipulated into a report and the presentation should be in such a way that other relationships can be drawn from that information.
One occupation, which has the job of making all of this activity take place is that of an Oracle database administrator. Oracle, handles the nation’s largest databases including those from the US government, major educational institutions and Fortune 1,000 companies. Google uses a customized version of Oracle for its search engine.
#Oracle #Database administrators are responsible for the accessibility, security and safety for a company’s information.
This includes client records, financial data, product information and all other documents needed for an organization’s successful operation. Oracle database administrators do not have to possess a four-year college degree. The person entering into this occupation must be well organized, enjoy categorizing information and have a passion for making that information accessible to those persons who need to use it. Security is also a major concern. The database administrator will become proficient with Oracle’s database security protocols and procedures.
The Oracle database administrator is accomplished when students train and pass two Oracle certification exams. The first exam a student must successfully complete is that of Oracle Certified Associate. The #OCA is usually completed after eight weeks of training in an accredited Oracle class.
The final exam, which is the Oracle Certified Professional, which carries the title of database administrator is usually passed after three additional months of training.
Oracle database administrators are experiencing a wide variety of job openings throughout the country. The job sites of Indeed and Glass door show the average salary for Oracle database administrators at approximately $93,000 per year. As you gain experience in this occupation, your salary will increase. Oracle has specialized databases, which include Oracle financials, Oracle medical and Oracle biological. Students can specialize in one of these databases after passing the Oracle certified Professional exam. Naturally specializing in a specific field will mean an increase in salary.
If you are interested in training for this exciting career, contact #ABCO #Technology. You can reach our campus between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to info@abcotechnology.edu
Financial aid is available to all qualified students.
#ABCO #Technology is located at: 11222 South La Cienega Blvd. STE #588 Los Angeles, Ca. 90304
Database administrators are in demand, train and certify for a job today!
Google has withdrawn ratings from Adwords extensions. So you will no longer be able to add these to your ads. Why are they taking this action and does it signify a wider problem with ratings? More importantly, does this mean local results or seller ratings
#Google #AdWords allows you to add something called extensions to your ads. Extensions are additional pieces of information that are free to add and can boost your click through rate. Some examples are:
•Sitelinks •Call outs •Structured snippets
If you’re not already using extensions, then you should be! It’s a great way of increasing CTR (by around 10%) and at a point where more advertisers are using them than not, you’re going to be hit increasingly hard if you’re not using them.
Unfortunately, like many things with Google, you can suggest what you want them to show but they decide whether or not they want to show it.
Reviews Extensions
Google didn’t source these reviews themselves. You added them, linking to the source, and the Adwords team just reviewed them before they were allowed live.
Although Google have given little reasoning behind why they have removed them, it seems it might just have been a badly designed system.
For a start on Google’s part it has got to be resource intensive, with team members having to click through, find reviews with matching text and approve. Although it’s likely this was partially automated, if even only a tiny percentage required manual review then it would be a large drain on resources.
This brings us to the next issue: legitimacy. Could you just make the reviews up? Well yes, you could. If you wanted to add a fake review to your site, then include it in the site link there is little Google could do to tell. This is the problem with pretty much all reviews and leads me on nicely to the final point.
Was the review representative? The reason why we trust a review from an unknown source is that it correlates with many other reviews. With this system you could just cherrypick whichever review you wanted, so even if the product is terrible someone, somewhere, is bound to like it and leave a good review. Which you can then legitimately use in your adwords extension.
Finally, you might be clicking on an ad for a product but for the sitelinks reviews, Google encouraged you to utilise those which reflected the site as a whole:
Reviews should focus on your business as a whole, as opposed to a review about a specific product or service. This makes the reviews relevant to just about all of your ads.
So you the user could well think that a general review such as “Absolutely excellent, will be purchasing again” is about the specific link they see in the ad. But it’s not, it’s about the site as whole and may be validating an otherwise awful product.
Does this mean there is a wider problem with reviews?
Reviews themselves have come increasingly under attack. If like myself you use shopping sites such as Amazon and have been doing so for a while, you’ll have seen what I mean. There are so many fake reviews, paid-for reviews, and reviews created by third-party companies paid to create them.
This problem has been created by the effectiveness of reviews, if customer is purchasing a third party product through your site you’ll want to make sure that the best products are shown first. This means using reviews to help weight products in how you rank them. Which in turn means vendors are more and more incentivized to have the best reviews possible. Which is fine, except that not all vendors have great products, but they still want great reviews.
So what’s the solution? What about other ratings-based extensions?
Reviews as part of AdWords extensions are in principle a great idea, but there some real fundamental issues with these which need to be resolved. AdWords needs to strike a balance between what the advertisers – who are after all paying for that advert – want to display and what is a fair representation for the consumer.
These means really they should be looking at a more independent source of reviews or way of gathering these. This is what they do with both seller ratings and consumer ratings.
Seller ratings are an automated (opt out) extension which look like this:
These are shown on search network text ads, or as an abridged version in Google shopping results. Seller ratings show a star rating and text snippet which they gather from a long list of third party review sites and they only show in certain circumstances;
In most cases, seller ratings only appear when a business has 150 unique reviews and a composite rating of 3.5 stars or more.
Consumer ratings are another automated extension and are taken directly from Google customer surveys which they ran for specific industries. So, these will only appear on certain results where they have data:
Google also use a star rating in reviews within local results and although having these linked to a Google account negates some of the problems, they are still pretty open to abuse. Many businesses only have a small number of reviews, meaning just one or two added from friends or family accounts might be all that’s needed to influence a consumer’s decision.
AdWords needs to use a service which is more long standing with a large number of reviews already present and which have their own controls in place to ensure these are legitimate, much like they do with their seller reviews extension. However, even dedicated review sites have massive problems with this. Like the guy who made his shed the top rated restaurant on trip advisor. In short you can’t trust reviews.
Adverts fall under advertising guidelines in both the UK and US where if ads are misleading they have to be removed. Publishers who regularly break these rules or are deemed to be not doing enough to prevent misleading ads can be fined. So AdWords must adhere to a higher standard than the sites it would be taking the source content from, hence the potential problem.
So was Google right to remove them and will we be seeing them again?
In my opinion reviews are becoming less of a trustworthy metric. The ability of bad actors to place them has far outstripped that of companies to ensure they are legitimate. This might be down to the cost / benefit being vastly different from both sides. For an individual company a set of good reviews could be the difference in zero revenue for a product, or $1000’s. So spending several hundreds or even thousands just on ensuring they have good reviews is well worth it. For a review site though, they simply cannot afford to spend anywhere near an equivalent amount on checking the reviews for an individual product. In short there is a lot more total effort going into making fake reviews than there is in removing them. Google tries to negate this with automated extensions by using a wide variety of sources, or their own survey results which they have more control over.
The way the Reviews extension was implemented in AdWords was pretty much asking for trouble. Then again, while there are better ways, I still don’t think there are any that are ‘good enough’. We’ll have to wait and see what Google does in the longer term and if it decides to make any changes in the organic results or to the other automation tools on their site.
#ABCO #Technology teaches courses for E-commerce and web design. Contact our campus between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. STE # 588 Los Angeles, Ca. 90304
The State of Mobile User Experience By Charles Pascal
Summary: Ten years from the original iPhone, the field of mobile UX has finally reached maturity.
The original iPhone was released in June 2007. In late 2009, when ABCO Technology wrote the research for the first article of our mobile report, most people still had primitive mobile devices with horrible user experience. At the time, anything that was half-way decent was a pleasant experience compared with the misery caused by most mobile devices and most mobile sites.
Three years ago, when the second article of the mobile report came out, we did a thorough evaluation of the state of mobile usability. At the time, we were happy to report that mobile usability was no longer an oxymoron— and we finally saw many sites and apps with decent usability. With the new third 2018 article of our mobile-UX research report, we continue to see progress.
Today, most mobile sites and applications offer a good user experience. There are still the occasional glitches and sacrifices of usability in favor of aesthetics, but we can confidently say that the field has progressed in the past two years since the last article. Most of the egregious errors are not there anymore. When we tried to update the examples for many of our mobile guidelines, we discovered that the companies had fixed their problems and some of the issues that we discussed were no longer common. Yet we also encountered revivals of problems we thought almost extinct two years ago. In the business of usability, mistakes (like trends) tend to be cyclic: one generation identifies them and creates design patterns that avoid them, but later generations, no longer having witnessed the UX problem, make the same error again in their quest for refreshed designs. It’s always two steps forward and one step backward.
Content vs. Chrome
The importance of prioritizing content over UI elements (that is, chrome) was one of the lessons learned from responsive design. The hamburger-menutrend was a consequence of that lesson: designers were trying to minimize the number of UI elements visible on the screen because these took away precious content space. Two years later, designers continue to value the screen real estate on mobile devices — but they’ve reached measure in hiding the chrome. A break has been put on the hamburger trend. It’s still very widespread (as we argue elsewhere, hidden navigation is the only option for some sites), but many have understood that it should not be used if a better pattern (such as a visible navigation bar) is available.
Prioritizing content over chrome has trickled in other design areas: for instance, we no longer see results pages headed by fat filters that occupy half the page. Or, the nested-doll pattern, which involved having users make a sequence of selections through multiple pages before encountering content, is no longer as popular as it used to be. At least some companies have started to understand that it’s better to flatten the navigation structure on mobile: show people a variety of content right away and allow them to later narrow it down to a specific category of interest.
Walgreens.com used the nested-doll navigation pattern, which used to be popular in the past but is becoming less widespread. It required users to make 4 category selections before they could see any products. However, Walgreens tried to create the illusion of content by adding product images to the some of the category-selection pages, which suggests that designers were likely aware of the tedium of this category-based design.
#Google Express for iPhone: Instead of listing all the subcategories under Grocery, a few items were displayed under each. Instead of using a category-based design where users had to decide among different categories, the app rightly used a content-based design.
Use of Gestures
Gestures solve the problem of too much chrome on a too small screen, but they are notoriously hard to discover and learn. Some of the original gesture enthusiasm (embodied by gesture-only apps such as Clear Todos) has dampened down, but gesture use is still one of the more promising directions in mobile design.
Clear Todos for iPhone, whose first version appeared around 2012, used a variety of gestures to compensate for the lack of visual interface elements. These gestures were hard to remember.
Unfortunately, gestures are a chicken-and-egg problem: they won’t become easy to learn and use until a standard vocabulary of gestures used across apps and websites is built, and all applications and websites use these gestures consistently. But, on the other hand, designers are forced to stay away from gestures because they have so little familiarity among their user base.
Apple has had multiple attempts to expand the standard vocabulary of gestures (with the introduction of 3D Touch for iPhone 6S) and to delegate some of the visible chrome to gestures. Their attempts have culminated with the iPhone X — which got rid of the iPhone’s only physical button to replace it with a series of swipe gestures. The result has been a more effective use of the screen at the expense of some initial learning hurdles for people used with the old Home button.
#3D Touch was a promising direction, but it is still relatively rarely used by applications. However, two other (old) gestures are increasing in popularity to the point of being added to that basic gesture vocabulary: the swipe-to-delete for exposing some contextual actions including delete, and the two-finger scroll for moving around a map embedded on a webpage. While the swipe-to-delete simply adds a convenient way to perform contextual actions on a list element, the two-finger scroll solves the problem of swipe ambiguity, often encountered when maps are embedded in web pages. These gestures are becoming more and more familiar to users, although we still recommend that designs which use them add other redundant ways to perform the same actions or at least have good contextual tips to guide users.
The two-finger scroll gesture is becoming a standard for map scrolling and solves the problem of swipe ambiguity (where users attempt to scroll the page and accidentally scroll the map or viceversa).
Better Integration Between the Mobile Web and the App Web
Transitioning from the web to an app used to require a specific user action: on iOS, people had to explicitly choose to open an app and then perform a search inside it. From iOS 9 on, it’s become possible to easily transition between the mobile web and the app web— if I search for a movie in a search engine, some of the search results will seamlessly open corresponding application pages (when users have these applications installed).
When a link to a movie on the search-results page was selected, the control moved from Safari to the iMDb app. The Back-to-appbutton was displayed in the top left corner of the status bar and was labeled with the name of the previously used app (Safari).
This seamless transition from browser to app, or, more generally, from one app to the next ensures that the experience of consuming content is optimal — because, most often, applications will have a better user experience than sites(simply because they are closer to the mobile platform for which they were designed).
Unfortunately, with this design we also see a new burden placed on users: that of keeping track of where they are and knowing how to navigate back. Applications still have to accommodate that need — for example, we still notice that many apps (like iMDb above) do not include logos on their deep pages, which makes it more difficult for users to orient themselves in this new expanded app-plus-web universe.
A notable improvement, possibly related to the increased ease of switching from browser to app, has been a lower number of interstitial app ads. (Almost) gone are the days when navigating to a new site was preceded by an interstitial inviting the user to download the app. Most of the time, the app is simply advertised in a banner at the top of a web page.
Better Use of Phone Features
Although not perfect, more and more sites and apps take advantage of basic phone functionality. Checking out on many ecommerce sites has become a breeze due to integrated systems like Apple Pay and Android Pay. And most sites and apps take into account the user’s current location. Biometric authentication promises to get us closer from the problem of remembering passwords, and can even make desktop login easier by allowing users to easily transfer information (and thus automatically log in) across devices.
When setting up a new iPhone, there was no need to type in credentials to authenticate: they were automatically transferred from a nearby device.
Fewer Tutorials: Stagnation
A few years ago, any respectable app started with a lengthy tutorial that catalogued all the different features available in the app. These tutorials were at worst annoying and at best ineffective — no user could remember the plethora of commands listed in a lengthy tutorial. Nor were they motivated to remember any of them — after all, who could say in advance what features would be actually useful?
Today, those tutorials have been largely replaced with general overviews of the apps, meant to convince the user to go beyond the login walland create an account. Ideally, these login walls should disappear completely and users should be able to experience the app without having to register at all. The initial app overviews play the function of an ad — and most people hate to have to sit through an ad, especially if they’ve already spent the effort to download the app.
Steps Backward
Although overall the responsive-design trend has been a positive influence, the quest for building across multiple interaction modalities has pushed some towards strange solutions like using a split-button for menus or accordions. The intent behind the split-buttonmenu is to replicate desktop’s hover-plus-click interaction for categories in the main navigation — that is, to allow access both to a category landing page and to a submenu. Yet it is a highly unusable solution — not only because it crams two targets in a small space and makes the job of acquiring each of them more difficult for human fingers, but also because it violates users’ expectations and the mobile patterns that they have learned so far.
Another somewhat surprising development has been the disappearance of guest checkout. Sites and apps that used to offer this functionality in the past have eliminated it — some rely on Check out with Apple Payor Check out with PayPalto compensate for the lack of guest checkout. But many still force users to create an account although they may be one-time purchasers. On the plus side, registration has been simplified in many designs — it is fairly common nowadays to be asked only for an email and a password in order to create an account.
The popularity of the overlay has increased, with many sites implementing menus as overlays. Two years ago, many mobile overlays were buggy and created funny effects (such as content behind the overlay suddenly appearing on top of it). Today’s overlays are much better. But they often look like full pages, and people treat them as such — expecting to be able to use the Backbutton to close them and navigate back to the previous view. Often, they get disoriented when that does not happen and instead they are spit out of the site. When an entire flow is moved in overlays (as it is the case with the increasingly popular sequential menus), the opportunity for errors increases even more, with people forgetting to use the menu’s Back button to ensure correct navigation in the overlay and instead using the browser or the phone’s Backbutton.
LATimes.com: The menu was displayed in an overlay that looked like a new page (left). In spite of the Closebutton in the top left corner, people will still be tempted to tap the browser’s Backbutton to close the overlay. If they did so, they would be taken to the previously visited page (the search-engine page — right) instead of to the LA Times homepage.
Conclusion
Ten years from the first iPhone, the field of mobile user experience has finally reached a reasonable level of maturity. It was about time — according to a recent report by comScore, in many parts of the world, more than half of the online time is spent on mobile. So it’s only right that mobile usability catches up with desktop usability. It doesn’t mean that mobile sites and apps have reached a state of usability perfection: there’s no such thing as a perfect design. It simply means that a lot of them offer a decent user experience, and that many flagrant errors of the past have been fixed.
ABCO Technology teaches a comprehensive course for E-commerce. Call our technical college campus today. You can reach us between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. STE # 588 Los Angeles, Ca. 90304
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown.
The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant.
On Tuesday, the first day of CES 2018, Google published a post to its official blog announcing partnerships with more than a dozen electronics companies to produce Google Assistant smart speakers – some with a very significant upgrade.
The blog post also highlighted the breadth and depth of “Actions”, the name given to built-in apps and integrations for the Google Assistant. At the same time, Search Console users began receiving notifications that their podcast, recipe and news content was eligible to be included in a new “Actions directory”, which is being rolled out over the next few days.
This appears to be part of an increased focus on what can be accomplished with Assistant, shifting its emphasis from finding information (Google’s long-time speciality) to carrying out tasks.
There’s a lot of news to unpack, so let’s look at what exactly these developments involve, and what they mean for SEOs and the wider industry.
SEOs using structured data are first to the Google Assistant party
While a comparatively smaller development than the flashy revelations of major electronics partnerships and smart displays, Google’s introduction of native support for podcasts, recipes and news to the Assistant is nevertheless big news for SEOs.
I owe a hat tip to Aaron Bradley of SEO Skeptic, whose post to the Semantic Search Marketing Google+ group first tipped me off to this development. In turn, he was tipped off by SEO consultant Dan Shure, who tweeted about a Google Search Console alert he’d received inviting him to “improve discovery” of his podcast in the Google Assistant
Google is gradually rolling out a browsable directory of Actions for the Google Assistant, allowing users to more easily discover what the Assistant is capable of.
Podcasts, recipes and news will be the first wave of content added to this directory – though only content published with AMP, or marked up with structured data such as Schema.org, will be getting the nod.
This means that webmasters and SEOs who have been marking up their content with structured data are already ahead of the curve in making that content available via voice – while those who haven’t must hop on the structured data (or AMP) bandwagon if they want to be eligible.
Structured data has long been touted by its fans as a great way to get search engines to better surface content from your site, particularly in the form of things like rich snippets or Quick Answers. But it can be time-consuming to add and maintain, and the immediate benefit isn’t always so obvious.
This new use case, however, shows that there is a huge potential advantage to “future-proofing” your website by adding structured data markup. If Google continues to make Assistant a primary focus going forward, then this could be the key to content optimization and discovery in a voice-driven world.
Hey, Google – look what I can do!
As discussed, Google is clearly keen to shift the focus of its voice capabilities away from information discovery towards actions.
To this end, it’s heavily promoting “Hey, Google” as the slogan for the Google Assistant, placing it in huge letters on top of its CES installation, and creating a #HeyGoogle Twitter hashtag (complete with a unique Assistant emoji) to accompany their Assistant-related updates.
But wait, you might be thinking – isn’t “OK Google” the wake phrase for the Assistant?
Yes, Google has been a bit unclear on this point, but it seems that “Hey, Google” has been an alternative wake phrase for the Assistant for a while now. In late 2016, the website Android Police reported that the Google Home responds to both “OK Google” and “Hey, Google”, but Google voice search (e.g. on mobile) responds only to “OK Google” – making it possible to differentiate if you have multiple devices within earshot.
Now, as Google moves its focus away from search and towards actions, “OK Google” is out and “Hey, Google” is in.
#ABCO #Technology teaches E-commerce courses in its web design program. Voice search is powerful and you need to get onboard with it now! Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd STE #588 Los Angeles, Ca. 90304
Get started marking your pages for voice search today!
#Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown.
The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant.
On Tuesday, the first day of #CES 2018, Google published a post to its official blog announcing partnerships with more than a dozen electronics companies to produce Google Assistant smart speakers – some with a very significant upgrade.
The blog post also highlighted the breadth and depth of “Actions”, the name given to built-in apps and integrations for the Google Assistant. At the same time, Search Console users began receiving notifications that their podcast, recipe and news content was eligible to be included in a new “Actions directory”, which is being rolled out over the next few days.
This appears to be part of an increased focus on what can be accomplished with Assistant, shifting its emphasis from finding information (Google’s long-time speciality) to carrying out tasks.
There’s a lot of news to unpack, so let’s look at what exactly these developments involve, and what they mean for SEOs and the wider industry.
#SEOs using structured data are first to the Google Assistant party
While a comparatively smaller development than the flashy revelations of major electronics partnerships and smart displays, Google’s introduction of native support for podcasts, recipes and news to the Assistant is nevertheless big news for SEOs.
I owe a hat tip to Aaron Bradley of SEO Skeptic, whose post to the Semantic Search Marketing Google+ group first tipped me off to this development. In turn, he was tipped off by SEO consultant Dan Shure, who tweeted about a Google Search Console alert he’d received inviting him to “improve discovery” of his podcast in the Google Assistant
Google is gradually rolling out a browsable directory of Actions for the Google Assistant, allowing users to more easily discover what the Assistant is capable of.
Podcasts, recipes and news will be the first wave of content added to this directory – though only content published with AMP, or marked up with structured data such as Schema.org, will be getting the nod.
This means that webmasters and SEOs who have been marking up their content with structured data are already ahead of the curve in making that content available via voice – while those who haven’t must hop on the structured data (or AMP) bandwagon if they want to be eligible.
Structured data has long been touted by its fans as a great way to get search engines to better surface content from your site, particularly in the form of things like rich snippets or Quick Answers. But it can be time-consuming to add and maintain, and the immediate benefit isn’t always so obvious.
This new use case, however, shows that there is a huge potential advantage to “future-proofing” your website by adding structured data markup. If Google continues to make Assistant a primary focus going forward, then this could be the key to content optimization and discovery in a voice-driven world.
Hey, Google – look what I can do!
As discussed, Google is clearly keen to shift the focus of its voice capabilities away from information discovery towards actions.
To this end, it’s heavily promoting “Hey, Google” as the slogan for the Google Assistant, placing it in huge letters on top of its CES installation, and creating a #HeyGoogle Twitter hashtag (complete with a unique Assistant emoji) to accompany their Assistant-related updates.
But wait, you might be thinking – isn’t “OK Google” the wake phrase for the Assistant?
Yes, Google has been a bit unclear on this point, but it seems that “Hey, Google” has been an alternative wake phrase for the Assistant for a while now. In late 2016, the website Android Police reported that the Google Home responds to both “OK Google” and “Hey, Google”, but Google voice search (e.g. on mobile) responds only to “OK Google” – making it possible to differentiate if you have multiple devices within earshot.
Now, as Google moves its focus away from search and towards actions, “OK Google” is out and “Hey, Google” is in.
ABCO Technology teaches E-commerce courses in its web design program. Voice search is powerful and you need to get onboard with it now! Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd STE #588 Los Angeles, Ca. 90304
Get started marking your pages for voice search today!
Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018.
How can marketers take action today to tap into two of the most important trends in the industry?
As mobile usage continues to grow, more and more users are comfortable with speaking to their devices rather than typing their queries.
Of equal importance are the advances in speech recognition technology that have allowed the likes of Google, Amazon, and Apple to offer a satisfying voice search experience.
There is plentiful context to make marketers aware of these emerging trends, with both mobile and voice search set to shape the future of the industry:
◾Voice-enabled personal assistants are installed by default on all smartphones
◾Google has revealed that more than 20% of searches on an Android device are voice searches
◾The Amazon Alexa app recently topped the app store charts. The Google Home app occupied second position
◾The Amazon Echo was once again the best-selling item on Amazon this holiday season
◾Speech recognition accuracy is now north of 95% for all of the major technology providers
◾Google’s mobile-first indexis rolling out and will soon be applied to all sites
◾comScore predicts that 50% of all searches will be by voice in 2020.
Though the two are not perfectly aligned, there is a clear correlation between the growth of voice search and the ongoing rise of mobile.
As the Internet of Things takes off, voice will be one of the most important unifying factors across all hardware. Whether at home, in the car, or at work, there will always be a voice-enabled device close to hand.
And yet, a recent study by BrightEdgereported that 62% of marketers are unlikely to implement a specific strategy for voice search over the next 12 months.
This is not due to a lack of awareness of the trend, but rather a lack of direction when it comes to preparing for its implications.
In a clear indication of how significant the shift to voice-based searches will be, Google recently released a new set of Search Quality Rating Guidelines for the Google Assistant.
Though specific to the Google Assistant, we can safely assume that the same rules and objectives underpin the functioning of other digital assistants too.
As such, this document can prove both illuminating and instructive as we look to move beyond the hype that voice search brings and arrive at some tips to direct our mobile SEOefforts.
The findings in Google’s official guidelines for voice search evaluation, along with the best practices we already have for mobile SEO, can help us create a hybrid set of tips to improve any site’s chances of ranking in this new landscape.
This begins with some technical considerations, then moves on to a more nuanced understanding of how consumers are using voice to interact with their devices. Finally, we must create the right content to fit our target contexts, and find a way to measure our progress.
Technical SEO for mobile devices
As with so many aspects of SEO, crawlability is the foundation upon which a mobile SEO strategy for voice search must be built.
Put simply, if a search engine cannot access and understand your content, your chances of appearing in search results are slim. This as always been important, but it takes on a new level of significance when viewed through the lens of voice search.
Often, voice search removes the traditional search engine results page (SERP) and instead aims to provide one answer in response to a query. This is a search engine’s first port of call; it is only when one answer cannot conclusively answer the query that a more traditional list of results will be displayed.
Fortunately, there are some guidelines we can follow to increase the likelihood of our content ranking via voice search:
◾Schema markup: By adding schema markup, we can help to add structure to our website’s data. For example, we can alert search engines to elements that relate to events, prices, and people – among many others. When a search engine is trying to locate a response to a voice search, this extra information can prove invaluable.
◾XML sitemaps: Having a clearly structure sitemap that can be navigated easily both by people and by search engines will increase the likelihood that your information can be sourced quickly in response to a query.
◾Site structure: The structure of a website should mirror the journeys that users typically take when considering and making a purchase. For example, faceted navigation on an ecommerce site should aim to match common query strings.
◾Carry out a mobile SEO audit: Before embarking on any of the more innovative aspects of voice search, conduct a full mobile SEO site audit to ensure that you are in a solid position.
◾It is also worth reviewing the basics of mobile SEO to keep in mind the distinctions that set it apart from traditional SEO.
Understanding context
All language is contextual. The exact same query, at surface level, can in fact mean many different things based on how, when, where, and by whom it is said.
This is not a new discovery, but it is only recently that search engines have been able to understand the context of a query.
In part, this has been due to more sophisticated algorithms like Google’s Hummingbird update, which brought the concept of semantic searchto life.
However, the biggest source of contextual information is the smartphone. Our phones are constantly sending and receiving data, all of which can be processed to comprehend our past, present, and even our future behaviors.
Now, when a user searches for a term like [canon cameras], a search engine can use smartphone data to understand the implied intent of the query:
cameras
This implicit intent, now known to a search engine, can help to shape and personalize the results that the user sees.
There are other effects of this deeper understanding.
Varied queries can ultimately express the same underlying intent. For example:
sunny
The expression of the response may differ, but all variations are ultimately answering the same question. The user wants to know what the weather will be like tomorrow.
This is helpful, as it allows us to see that we don’t need to answer every single possible query that is out there. Many guides on voice SEO suggest creating FAQ pages as a way to grow traffic, but this seems a stop-gap solution when we can do better. SEO needs to move away from creating “SEO pages” on websites that serve no real purpose other than to attract organic search clicks.
Thus far, our industry has focused mainly on what has been said by searchers. We pull a list of keywords with search volumes, difficulty scores and so on, and we map those to our pages. Where a page does not exist for a group of keywords, we create one.
A further level of nuance can be added by segmenting the keywords by purchase stage: informational, navigational or transactional, for example. These can also be categorized as ‘Know’, ‘Go’, and ‘Do’ moments.
That is useful, but it is overly simplistic. What we often end up with is a comforting illusion; a spreadsheet that smooths over the rough edges to provide a digestible view of what people search for, cell by cell.
Reality does not fit so readily into neat compartments.
In a presentationgiven last year, Tom Anthony of Distilled mapped out what the new ecosystem looks like, based on the huge amount of data a smartphone both sends and receives:
tom_anthony
Even this is a reduction, but it does at least provide insight into the broader picture.
What this means is that when working on a mobile SEO strategy, we should identify the contexts in which our content could rank.
These contexts can be strung together to create a map of the typical user journey.
This can be informed by demographic data, as there are telling differences between the generations. In particular, we should note that younger generations are more comfortable with voice search and use it in very different situations to their older counterparts.
voice_search_today
Stone Temple Consulting produced an excellent, in-depth study that goes further still to segment this data by income. voice search seo incomeSource: Stone Temple Consulting
What we find through this report is that there are notable variations at every level of analysis. By location, gender, device, income level, and age, we find that people use voice search differently.
Marketers would do well to perform research of their own to pinpoint the right contexts for their business to target, through qualitative research and quantitative analysis.
Creating the right content at the right time
Once we have plotted out the potential contexts in which we could communicate with our audience, we need to create the content that will hopefully help us rank via voice search.
Though this is a nascent field, there are already some useful studies that can guide us in this process.
Voice queries tend to be longer, due to their closer relationship to natural speech patterns. This provides a significant amount of data for us to analyze, compared with the shorter queries we have grown accustomed to.
Where once we had to infer a consumer’s intent based on feedback signals (click-through rate, bounce rate, conversion rate), we can now start this process much earlier.
We should also bear in mind the anticipated input-output relationship between the consumer and the device. For example, a spoken query that prompts a spoken response will need to be fed by content that is clear, concise, and conclusive.
Google’s Research Blogoffers the following areas for assessment when it comes to this kind of voice search:
◾Information Satisfaction: the content of the answer should meet the information needs of the user.
◾Length: when a displayed answer is too long, users can quickly scan it visually and locate the relevant information. For voice answers, that is not possible. It is much more important to ensure that we provide a helpful amount of information, hopefully not too much or too little. Some of our previous work is currently in use for identifying the most relevant fragments of answers.
◾Formulation: it is much easier to understand a badly formulated written answer than an ungrammatical spoken answer, so more care has to be placed in ensuring grammatical correctness.
◾Elocution: spoken answers must have proper pronunciation and prosody. Improvements in text-to-speech generation, such as WaveNet and Tacotron 2, are quickly reducing the gap with human performance.
This insight should flow directly into the site experience. If we know which task our consumer is trying to complete, we can make this process and seamless and as painless as possible.
There are some points that apply to any site aiming to create content for voice search:
◾Remember that a voice search is only the start of the user journey. If your mobile site experience does not match the user’s intent, they will complete the journey elsewhere. Use a user-agent switcher or a site like http://mobiletest.me/to see how your mobile experience matches up.
◾Create content that responds to the most common conversational queries. Provide clear information that can easily be picked up by a search engine as it tries to provide one, true answer for each voice query. Tools like Answer the Publicare useful for this task, but try to assimilate this information naturally into your content rather than creating a host of FAQ pages.
◾Map this content to a logical site hierarchy that is crawlable for search engines and useful for consumers.
◾Google is preparing to add voice queries to Search Console, so we will soon be able to assess and track our voice search performance.
Given that voice searches on a mobile device are frequently completed on the go, it should not be surprising that users often want help with navigation.
Interestingly, the growth in the number of ‘near me’ searches has slowed as people have come to expect Google to understand this implied intent.
Google uses its own Maps product to respond to these queries, so we can optimize our own Maps listings to help search engines and people to navigate better. There are a few tips to keep in mind when working on a voice search strategy for local SEO:
◾Ensure that names, addresses and phone numbers are accurate across all locations.
◾Consider using a specialist platform to manage your local listings and monitor your local search performance. There is a growing range of mobile SEO tools that can help with these tasks.
◾Make it easy for consumers to act on their intentions. This means adding in clear calls to action and directions to further information.
What’s next for search?
It is important to understand Google’s vision for the future of search.
The technology has improved dramatically, but it is still some distance from fulfilling the ambitions of Google and Amazon. When this technology reaches its potential, there may be no need for a query at all, as the digital assistant will be able to pre-empt our actions.
For now, marketers need to assist the assistants in the manner outlined above.
In essence, technology is enabling behaviors that have their basis in pre-existing states of intent. The industry is growing in complexity, but simultaneously it is developing into a more realistic representation of how people want to search.
Through better understanding of both people and technology, marketers can create a voice search strategy that will stand the test of time.
ABCO Technology teaches an excellent course for the Certified Webmaster, which includes search engine optimization. Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd STE #588 Los Angeles, Ca. 90304
Poor website performance is one of the most widespread problems for business websites, yet it’s the most essential one hurting your company on many levels, from lost customers to a bad online reputation.
These easy-to-use tools will help you solve the problem.
Despite what some people may think, site speed is not a purely technical issue. Marketers have been talking about the necessity to speed up your page load for ages. Not only does poor page load time hurt your site usability, but it also hinders your rankings (by devistating your page engagement metrics), conversions, social media marketing campaign performance and so on.
Fixing the page load time issue is not that simple. It does take a strong development budget and good diagnostics tools. Luckily, I can help you with the latter:
Page Speed Insights
Google’s Page Speed Insights measures your page speed and provides Page Speed suggestions to make your web site faster.
page speed
The Page Speed Score ranges from 0 to 100 points. A score of 85 or above means your page speed is optimal. The tool distinguishes two main criteria: How fast your page above-the-fold loads and how fast the whole page loads. Each page is tested for mobile and desktop experience separately.
Each Page Speed suggestion is rated based on how important it is.
Pingdom
Pingdom monitors your site and reports if your site seems slow or down. It operates a network of over 60 servers to test your website from all over the world, which is very important for a global business website because your server location effects in which parts of the world your site reports well.
Pingdom also has a free tool you can test here. While Pingdom is mostly known as Uptime monitoring solution (you can read about Uptime here), it also does performance monitoring.
Because I monitor a lot of metrics for many websites, I use Cyfe to integrate Pingdom stats into my website monitoring dashboard:
cyfe
WP Super Cache
WP Super Cache turns your dynamic WordPress blog pages into static HTML files for the majority of your users. This way your web server serves static files instead of processing the heavier WordPress PHP scripts.
This plugin will help your server cope with traffic spikes. It makes the pages faster to load, and stops those traffic overloads from happening in the case of a viral hit.
If you operate a huge database-driven website, a better solution for you would be setting up a content delivery network.
Incapsula
Speaking of your website being slow in remote parts of the world, Incapsula is a set of premium tools helping you to solve that problem. The platform offers a reliable Content Delivery Network, i.e. a network of servers all over the world allowing your site visitors to load files from the server located closer to them.
This means your site is fast wherever your future customers choose to load it from.
If you want to know more about how CDN works, here’s a very good resource to read and bookmark.
cdn-for-your-wordpress-blog-infographic
Compressor.io
Compressor.io is a handy tool to optimize your image size to allow for faster page load. As most web pages have images these days, this is a must-bookmark and use tool.
Compressor.io reduces the size of your images while maintaining a high quality. You’ll be surprised to find no difference in your images before and after compression.
The tool supports the following image formats: .jpg, .png, .gif, .svg. I have found it invaluable to animated GIF compression because all the tools I use produce really huge images.
compress
The tool is absolutely free and there’s no need to register to use it. Your files will be stored on the servers for 6 hours and then deleted, so don’t forget to download your optimized images!
If you want to learn how to optimize your website for search engines, call ABCO Technology. We can be reached from 9 AM to 6 PM Monday through Friday. Call us today at: (310) 216-3067.
Email all questions to: info@abcotechnology.edu
Start building search engine optimized websites today!
CompTIA’s Security+ is a well-respected, vendor-neutral security certification. Security+ credential holders are recognized as possessing superior technical skills, broad knowledge and expertise in multiple security-related disciplines.
While Security+ is an entry-level certification, successful candidates should possess at least six months of experience working in the areas of network administration and network security. Candidates who want to obtain this certification should consider first obtaining both the A+ and Network+ certification. IT pros who obtain the certificate possess expertise in areas such as threat management, cryptography, identity management, security systems, security risk identification and mitigation, network access control, and security infrastructure. The CompTIA Security+ credential is also approved by the U.S. Department of Defense to meet Directive 8140.-M requirements.
The Security+ credential requires a single exam, currently priced at $311 (discounts may apply to those who work for CompTIA member companies, and to full-time students).
IT professionals who earned the Security+ cert prior to Jan. 1, 2011 remain certified for life. Those who certify after that date must renew the certification every three years to stay current. To renew, candidates are required to pass the most current Security+ exam, pass a higher-level CompTIA exam or complete 50 continuing education units (CEUs) prior to the expiration of the three-year period. CEUs can be obtained by engaging in a variety of activities, such as teaching, blogging, publishing articles or white papers, and participating in professional conferences and similar activities.
Job Outlook for CompTIA Security +
The US Department of Labor states job candidates who have a certification in cyber security, which includes the CompTIA Security + will experience job growth, which is 15% ahead of regular information technology positions in the industry. Organizations large and small are looking for network administration candidates who have a cyber security certification.
The CompTIA Security + certificate informs potential employers that you have the skills to protect their network. ABCO Technology teaches a comprehensive program for cyber security. One of the courses in this program is the CompTIA Security +. Our next class for CompTIA Security + begins on October 24, 2017.
If you want to obtain a fulfilling career in cyber security, it’s time for you to contact ABCO Technology to receive more information about this cyber security career opportunity. Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us by telephone at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all students who can successfully qualify for the funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304 Cyber security is a growing field, get trained and certified today!
For local businesses, having a strong presence in local search results is fundamental to those all-important conversions
Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within a certain area.
When it comes to local search, it’s simple: if searchers can’t find you on the web, then frankly, you are web invisible. It’s the way of the modern world.
It’s all very well dominating the SERPs for your more general target keywords, but if you fail to rank highly for location-specific terms then you are missing a great opportunity.
When users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is on target for your business.
Of course all the usual SEO 101 knowledge applies. Offer an unrivaled user experience, nail your on-site optimization, provide exceptional content and build quality links.
Those fundamentals will set you up for ranking well for local search terms, but there are extra steps you must take to differentiate yourself from the competition and really bolster your local SEM strategy.
Local business listings
The first place to start is with local business listings. Ensure that your business is included in all the major directories (Yell, which is the UK’s local directory, Yelp, Thomson Local, etc.), as well as any industry specific ones. Some listings may already exist, and it may just be a case of claiming your business so that you can take ownership of the listing.
We recommend keeping track of all your business listings in one comprehensive spreadsheet to save you repeating or forgetting any entries. It also enables you to be consistent (more on this in the next point) in your information across all listings.
Remove all duplicated entries, as multiple listings for one business or location can become confusing, both to potential customers but also to Google. And we certainly don’t want to be confusing the Big G.
Be thorough but don’t be reckless. Avoid spammy directories as these could have a detrimental effect on your SEO. Deploy a spot of common sense to identify the spammy directories but if you are really unsure then it’s worth checking the spam score via Moz’s Open Site Explorer or via other similar tools.
Google My Business
So this technically falls under business listings, but it’s so important we’ve given Google My Business its own subheading. Arguably the most important business listing because, well, it’s Google. Remember to implement the following: ◾Claim your business via a verification process ◾Include accurate information: contact details, location and opening hours ◾Carefully select a small number of highly relevant categories to represent your business ◾Ensure up-to-date branding, such as in any images of logos or premises ◾Use high quality images to represent the business
Be comprehensive and accurate in the information you provide in order to strengthen your Google My Business profile and improve your chances of being featured in Google’s three-pack.
For further information, have a read of Google’s guidelines on representing your business. Don’t forget to also cover off the equivalent for Bing and Yahoo with Bing Places and Yahoo! Local.
NAP consistency
NAP consistency sounds a like a fancy term but the concept is very simple. NAP stands for Name, Address and Phone number, although it is sometimes expanded to NAP+W to include website address too. As mentioned above, it is crucial that your business information appears consistently across the web.
This is particularly important to consider if your business has changed address, contact details or even rebranded. Any mentions of your business will need to be checked and updated to ensure accuracy.
Simply google your business name (do the same with your previous business name if you have undergone a name change) and work your way through the listings. Maintain a spreadsheet of your progress so you can keep track.
Reviews
Reviews can bring both utter joy and absolute misery to any business owner. Unfortunately you cannot simply ignore them, as reviews are indeed used as ranking signals in the eyes of the search engine. This is especially true for your Google My Business reviews.
Not only are reviews important in terms of local rankings, they are also key in terms of click-through rates. According to a recent study by BrightLocal, 74 per cent of consumers say that positive reviews make them trust a local business more.
Apart from providing the most incredible customer service you can muster, how else can you seize some control over your reviews? No, this isn’t about getting your mum, brother and great-nan to write a review for your business. It’s about a bit of gentle encouragement and managing a bad customer experience before it reaches the review stage.
It is also important to check the rules and regulations of each review platform, as they all have very different policies on asking customers for reviews and responding to them.
We’ve had several students who have received a negative one-off, anonymous review for their business or website that is either quite clearly spam, or in some cases, a bitter competitor or personal enemy. These situations can get a bit sticky, but sadly there isn’t an awful lot you can do.
Generally people won’t be deterred by one bad review, and the best course of action is to encourage other happy customers to get reviewing. This will push the bad review down and push the average star rating back up.
Many review platforms allow you to reply to reviews. This can be a good opportunity to set the record straight but you have to be careful about it. For this reason, sometimes it is best to get someone who is not as emotionally invested in the business to either write the response or edit it before it gets published. Be professional, remain calm, and kill them with kindness.
Location pages
If you don’t already have location pages on your website, then you could be missing a valuable opportunity to target all the relevant locations. For each key location that your business operates within, create a page dedicated to that location on your website. This is easier if you have a unique physical address in each location, as it is important to include as much location-specific information as possible.
Where there is a physical location, be sure to include an interactive map and images to further enhance the page. If you do not have separate physical addresses, try including testimonials and case studies relevant to each location.
This will help you to avoid duplicating content across your location pages; it’s a fine art to differentiate the copy, but do it right and it can have seriously good effects on your local SEM strategy.
Schema markup
Once you have your location pages set up, the cherry on the cake is schema markup. The whole concept of structured data can sound very daunting to markup newbies, but it’s easier than it sounds. Schema markup simply helps search engines to understand what your website is about.
This is particularly important for local information, as it will help those spiders crawl your location pages and you’ll benefit as a result.
According to a study by Searchmetrics, pages with schema markup rank an average of four positions higher in search results. Now that’s a pretty good incentive. Get your head around schema markup and you’ll have that crucial advantage over your competitors in the local search results.
Ensuring your local search marketing strategy is up to speed shouldn’t be difficult or convoluted. Follow the above steps and obey the usual SEO rules. With some hard work and perseverance, you’ll start dominating those coveted top spots and see your conversions skyrocket in no time.
ABCO Technology teaches a comprehensive program for web design, which includes search engine marketing and social media strategy. Call our campus to receive information about this program or other classes. Call us between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304. Build highly successful websites today!
