Washington DC. The former CEO of Equifax, Richard Smith is testifying before congress today sitting on the hot seat. Members of the congress and senate from both parties are grilling Mr. Smith with respect to the Equifax cyber-attack.
Senator ELIZABETH Warren spent time forcing Mr. Smith to explain why the company hadn’t updated its security software. The senator also wanted to know why the company failed to act after suspicious activity was discovered in consumer sections of their site six months before the cyber breach occurred? Congress was extremely upset about the fact several officers of Equifax sold shares of their stock ahead of the public when facts about the Equifax cyber breach became known to officials of the company six weeks before that news was revealed.
The officers who sold stock in advance of the public release made a nice profit on their sale of securities. It was just revealed that Richard Smith, Equifax’s former CEO delayed informing the company’s board of directors about the cyber-attack for at least three weeks after he learned of the cyber penetration. Several members of congress emphasize that both the technology and personnel exist to prevent such a cyberattack from occurring.
The technology and personnel exist in the field of cyber security. Intrusion prevention and detection devices are available and ready for installation. Many network professionals are not trained in the proper use of these devices. Cyber security is a field of information technology, which fixes this problem.
Courses including the CompTIA Security +, Cisco CCNA, Cisco Security, Certified Ethical hacker, Certified Information Systems Securities Professional, Linux Fundamentals and a thorough understanding of network servers will go a long way towards training network professionals in the use of cyber security protection devices. Job recruiters are on the lookout for network administrators who possess cyber security skills and certifications. The work environment is focusing on security because of the events, which have occurred over the past five years.
ABCO Technology offers a powerful Cyber Security program, which will prepare you to compete successfully in the cyber security field. Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us by phone at: (310) 216-3067. Financial aid is available to all students who can qualify for the federal funding.
Email your questions to: info@abcotechnology.edu ABCO Technology is located at 11222 South La Cienega Blvd. in STE #588 Los Angeles, Ca. 90304 Join a field of information technology professionals who are in demand today!
We constantly receive this question from new students. They all want to know the best entry-level position in the information technology industry with respect to networking?
The answer or job is in the occupation of computer repair. Let’s look at this concept for a moment.
Computers always break down in some form. Most breakdowns are in the form of computer hardware, software or the operating system in general. Viruses, incompatible software or improper connections are usually the major problems most users will encounter. The key question is whose around to fix these things when stuff goes wrong? The answer is the person who knows how to repair computers and handle operating systems. This magic individual is usually certified as a computer repair technician by a vender neutral certifier known as CompTIA. CompTIA has a certification known as the CompTIA A+, which will teach students how to repair computers, install printers, configure plus install operating systems, a bit of cyber security and how to configure small networks. The CompTIA A+ is the best certification for any individual who wants to enter the information technology field in the fields of networking or cyber security.
Organizations both large and small will hire a new employee and assign tasks of computer repair. Entering a company as a computer repair specialist often provides opportunities for promotion. Many of our students have been hired as computer repair or desktop support specialists. After several months on the job the new employee is promoted to a higher position within the company.
The average course for CompTIA A+ is usually completed in less than five weeks. Students completing the A+ course will be required to pass two CompTIA certification exams, which consists of hardware and operating systems. Once certified, the door is opened for many employment opportunities.
ABCO Technology offers a complete program for networking, cyber security and information technology. Call our campus between 9 AM and 6 PM Monday through Friday. You can reach our campus at: (310) 216-3067.
Email all questions to: info@abcotechnology.edu Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304. Join the information technology field today!
For a while now, ever since Apple introduced a 64-bit processor with the iPhone 5S in 2013 and started giving gentle warnings that developers should update their apps.
But as far back as January of this year, users started getting a message warning them that the 32-bit apps on their phone wouldn’t work at all when iOS 11 became available. By June, Gizmodo noticed that some 32-bit apps had already disappeared from the App Store, but were still available to download if you had the direct link.
The iPhone 5s has been around for nearly three years, and most well-known apps are compatible with 64-bit processors. So what does this change actually mean?
Well, it turns out that Apple may stop supporting nearly 200,000 apps.
According to Oliver Yes, cofounder of app intelligence firm Sensor Tower, there are 187,000 32-bit apps still on the App Store, which equates to about 8% all iPhone apps (Sensor Tower estimated in March that there are approximately 2.4 million apps on the App Store).
32-bit apps Business Insider
While it’s impossible to make a complete list of all the apps that will no longer be supported, both Sensor Tower and Business Insider have anecdotally noticed a handful of apps that appear to be 32-bit: • YouTube Capture, a video recording app that got 200,000 downloads last month, according to Sensor Tower • iSpadez, a card game app • Neo Nectaris, a military strategy game • Infinity Blade, a role-playing fighting game
If you’re noticing a pattern among the 32-bit apps, you’re on to something: Sensor Tower found that of the remaining 32-bit apps on the App Store, most of them were games — 38,619 to be specific. Education, entertainment, and lifestyle apps followed.
But if some of your favorite apps are only 32-bit compatible, they won’t immediately disappear when iOS 11 becomes available. According to Sensor Tower, the apps will probably stay in the App Store for a while and continue working on phones that haven’t updated to the new OS. Eventually, though, Apple will probably delete the apps from the App Store altogether.
Luckily, there’s an easy way to check if you have any 32-bit apps on your phone: Go into your settings, open “General,” tap on “About,” then click on “Applications.” That should show you which of your apps are 32-bit — if you don’t have any 32-bit apps, nothing will happen when you click.
Apple did not immediately respond to a request for comment.
ABCO Technology offers a comprehensive set of classes for computer programming. Call our campus between 9 AM and 6 PM Monday through Friday. Call us today at: (310) 216-3067 Financial aid is available to all students who can qualify for the funding.
ABCO Technology is located at: 11222 South La Cienega Blvd in STE # 588. Los Angeles, Ca. 90304 Become a computer programmer today!
Google Search Console has been the ultimate platform for SEOs on a daily basis.
Search Console provides invaluable insights into how your customers are finding your websites that you built, but also allows you to monitor and resolve any issues Google is having in accessing your content.
Originally known as Google Webmaster Tools, Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. A raft of industry updates, particularly those affecting mobile rankings, has left Search Console’s list of features in need of an overhaul.
Therefore, Google’s recent announcement of some ongoing and upcoming changes to the platform was warmly received by the SEO community. These changes go beyond the cosmetic and should help site owners both identify and rectify issues that are affecting their performance. There have also been some tantalizing glimpses of exciting features that may debut before the end of the year.
So, what has changed?
Google categorizes the initial Search Console changes into the following groups: Insights, Workflow, and Feedback Loops.
Within the Insights category, Google’s new feature aims to identify common “root-cause” issues that are hampering the crawling and indexation of pages on a website. These will then be consolidated into tasks, allowing users to monitor progress and see whether any fixes they submit have been recognized by Google.
This should be extremely beneficial for site owners and developers as it will accelerate their progress in fixing the big ticket items in the platform.
analytics
On a broader level, this is in line with Google’s drive to use machine learning technologies to automate some laborious tasks and streamline the amount of time people need to spend to get the most out of their products.
The second area of development is Organizational Workflow which, although not the most glamorous part of any SEO’s work, should bring some benefits that make all of our lives a little easier.
As part of the Search Console update, users will now be able to share ticket items with various team members within the platform. Given how many people are typically involved in identifying and rectifying technical SEO issues, often based in different teams or even territories, this change should have a direct and positive impact on SEO work streams.
Historically, these workflows have existed in other software packages in parallel to what occurs directly within Search Console, so bringing everything within the platform is a logical progression.
The third announcement pertains to Feedback Loops and aims to tackle a longstanding frustration with Search Console. It can be difficult to get everyone on board with making technical fixes, but the time lag we experience in verifying whether the change was effective makes this all the more difficult. If the change does not work, it takes days to realize this and we have to go back to the drawing board.
feedback
This lag is caused by the fact that Google has historically needed to re-crawl a site before any updates to the source code are taken into account. Though this will remain true in terms of affecting performance, site owners will at least be able to see an instant preview of whether their changes will work or not.
Feedback is also provided on the proposed code changes, so developers can iterate very quickly and adjust the details until the issue is resolved.
All of the above upgrades will help bring SEO to the center of business discussions and allow teams to work together quickly to improve organic search performance.
In addition to these confirmed changes, Google has also announced some interesting BETA features that will be rolled out to a wider audience if they are received positively.
New BETA features
Google has announced two features that will be tested within a small set of users: Index Coverage report and AMP fixing flow.
Google_Search_Console_New
As Google summarized in their announcement of this new report:
“The new Index Coverage report shows the count of indexed pages, information about why some pages could not be indexed, along with example pages and tips on how to fix indexing issues. It also enables a simple sitemap submission flow, and the capability to filter all Index Coverage data to any of the submitted sitemaps.”
Once more, we see the objective of going beyond simply displaying information to go to a deeper level and explain why these issues occur. The final, most challenging step, is to automate the prescription of advice to resolve the issues.
Other platforms have stepped into this arena in the past, with mixed success. SEO is dependent on so many other contingent factors that hard and fast rules tend not to be applicable in most circumstances. Automated advice can therefore either be too vague to be of any direct use, or it can provide specific advice that is inapplicable to the site in question.
Technical SEO is more receptive to black and white rules than other industry disciplines, however, so there is cause for optimism with this new Google update.
The second BETA feature is the AMP fixing flow. AMP (Accelerated Mobile Pages) is Google’s open source initiative to improve mobile page loading speeds by using a stripped-back version of HTML code.
With the weight of one of the world’s biggest companies behind it, AMP has taken hold with an increasing number of industries and looks set to widen its reach soon within both ecommerce and news publishers.
Google has bet on AMP to see off threats from the likes of Facebook and Snapchat, so it stands to reason that they want to help webmasters get the most out of its features. Any new coding initiative will bring with it a new set of challenges too, and some developers will find a few kinks as they translate their content to AMP HTML.
What’s next?
The one aspect of Search Console that all marketers would love to see upgraded is the lag in data processing time. As it stands, the data is typically 48 hours behind, leading to some agonizing waits as marketers hope to analyze performance on a search query level. Compared to the real-time data in many other platforms, including Google Analytics and AdWords, Search Console requires two days to source and process its data from a variety of sources.
That may change someday, however. As reported on SE Roundtable, Google’s John Mueller has stated that they are investigating ways to speed up the data processing. Although Mueller added, “Across the board, we probably at least have a one-day delay in there to make sure that we can process all of the data on time”, this still hints at a very positive development for SEO.
With so many changes focused on speed and efficiency, a significant decrease in the data lag time on Search Console would cap this round of upgrades off very nicely.
ABCO Technology Teaches a comprehensive program for the Certified Internet Webmaster. This program includes search engine optimization. If you are interested in building websites, which will generate high traffic, it’s time for you to call ABCO Technology. Reaching our campus by telephone is easy. Call us between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all students who will qualify for the funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE #588. Los Angeles, Ca. 90304. Become a successful web developer today!
Posted on September 16, 2017 - Posted in: News, Blog
Apple’s new face id will identify only one face per device, at least initially. This has been reported by multiple publications who spoke to Apple at this week’s iPhone event, and confirmed separately by TechCrunch along with other publications, but it’s worth noting because it could change some user behavior regarding the device.
Face ID supporting just one face makes a lot of sense on the face of things (sorry), since unlike with Touch ID, users have only one face to use for their unlocking purposes. Touch ID ostensibly allows multiple fingers to be registered because you have quite a few digits of your own, and depending on how you’re using the device or in which pocket you keep it, one might be more convenient to use than another.
The issue is that people also often register the fingerprints of their significant others, or even kids, depending on how they use their device. The phone can store up to five fingerprints, which makes it relatively easy to keep a few of your own as well as those of a significant other on your device just in case.
A one phone, one face policy obviously won’t support that kind of arrangement: If you want to give your loved one access, you’ll need to smile for the camera, or share a backup passcode so they can get in that way. The passcode option is simply marginally more inconvenient than a registered Touch ID fingerprint, of course, but it still makes a difference, especially if someone occasionally accesses your device and might not have committed a pin to muscle memory as a result.
I think this is more of an issue if Apple ends up moving Face ID across its product line, to devices like iPads that are much more often shared gadgets. Still, depending on how your use your phone, it might be another decided factor in whether you go with iPhone 8 or iPhone X – or, of course, neither device.
ABCO Technology teaches a wide variety of courses in the field of information technology training and certification. If you are interested in having a fulfilling career in information technology, it’s time to call ABCO Technology. You can reach us by telephone Monday through Friday from 9 AM to 6 PM. Call our campus at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all students who can qualify for the funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE #588 Los Angeles, Ca. 90304. A career in information is very rewarding. Join this group of professionals who are in demand.
Have you thought about how to start owning Google’s featured snippets for your brand?
If you’d like to earn those coveted “position 0” spots, you need to begin by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you need to build your business.
The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities.
In this article, I’ll go over five ways to identify featured snippet opportunities.
Use Google to identify potential snippets
Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers to. Even boring industries have a large range of opportunities to answer questions in the featured snippets.
For instance, let’s say you are in the electronics industry. The very nature of this industry is filled with terminology people will search to get information about.
Doing a quick Google search like, “What is a field effect transistor ” will showcase a Google featured snippet.
Hopefully the showcased content is yours. Under the snippet you will often see a helpful note from Google, “People also ask.”
These are the pressing questions your target audience wants answers for. You can dig a little deeper and even see who has the leading content for that question based query.
Now that you see a few competitors, you can try to steal their snippet with a little more research and some snippable optimization.
Use SEMrush to snag competitor featured snippets
SEMrush is one of the most used online platforms for site analytics, and also a useful tool to identify Google Featured Snippets. You can use SEMrush to find your snippets, or use the platform to find your competitors’ snippets as well.
To check out your snippets, do an “Organic Research” search for your domain:
Next, locate “Featured Snippet” on the right side of the page.
You can also filter your snippable keywords using the “Advanced Filters” option, choosing Include – SERP Features – Featured Snippets.
Once you’d identified snippets that your competitors rank for, you can optimize for those same terms.
As for identifying your own snippets, it allows you to find variations of relevant long tail keywords that you could also own, and find keyword clusters that you already have authority in and might be able to expand upon.
Look for questions on Quora
Given that the foundation of these snippets is answering who, what, why, when, where type questions, you’ll need inspiration for finding the questions your audience is asking.
To do so, you can use Q&A platforms like Quora to find them. This will help you compile a healthy list of potential blog topics for your Featured Snippet content marketing campaign.
For instance, let’s say you were a travel site looking to compete with Kayak, Expedia, and other dominating brands.
Type in a quick question with a few of your keywords:
A nice dropdown of questions to choose from will suddenly appear right from the get-go, even before finishing your question.
You can also type in one or two keywords and find groups that may have snippet-worthy questions waiting for you to develop content around.
Once in the group, you can poke around, follow certain questions. You can also find a nice list of other groups to the right you may want to check out.
Next, you can use the on-page elements to optimize for the snippets as described here.
Did you know that certain question words have a higher likelihood of being showcased as a snippet? That’s right: the question in question matters.
According to research by SEMrush, question based queries that begin with “how” or “what” are more snippable than when, where, why, and who.
This is valuable knowledge to have, but where do you find questions segmented into those respectable question words fast? Well, Answer the Public to the rescue.
Let’s say you want to earn a few SEO content snippets.
Your search results for SEO will yield a ton of questions you can use for content. The best part is that you can focus on the “how” and “what” questions to increase your Featured Snippet chances.
Find a variety of questions on Reddit
If you are searching for a wide range of questions for your daily blog, Reddit will be very useful. This online platform offers valuable insights for what questions are trending.
First, you will need to access the “askreddit” section of the platform:
Once you are there, you can use the search feature to further segment your search based on your industry. Focus on generic keywords in order to get relevant questions.
Once you’ve identified the questions, you can then focus on optimizing for those searches.
Ready for position zero?
Identifying potential Featured Snippet opportunities is the first step towards earning those coveted position ones. Make a list of all the question based queries you find using the above strategies, and begin optimizing your snippable content today.
ABCO Technology will teach you how to optimize your site so your customers will find you. Contact ABCO Technology by telephone between 9 AM and 6 PM Monday through Friday. Call us today at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all students who can qualify for the funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. STE #588 Los Angeles, Ca. 90304. Start building optimized websites today!
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better.
I’ve been spending a lot of time with my students, speaking at conferences and talking with marketers and business owners, and I’ve been giving the “content” speech far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency took advantage of them.
For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like suddenly, the only thing that matters is content, content, CONTENT. We’ve all heard the saying content is king. If multiple pages aren’t added to the site every month, then obviously, no SEO has been performed.
Hopefully, everyone reading this knows that the “content, content, CONTENT” play is totally off-base. The problem is that most business owners don’t know, and many of us aren’t doing a sufficient job of educating business owners to show them why. If there’s a huge disconnect between what marketers know and business owners believe, we’re all going to have problems keeping clients.
So this month’s edition of Charles Pascal’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy.
Lazy local content pages are usually doorway pages
In most cases, the local content play involves the monthly addition of “location” targeted pages to a website. Yes, this is a legitimate strategy when done correctly, but, in practice, most of the time the pages created are simply doorway pages. They’re thin pages without any useful content with the sole purpose of ranking in local searches.
Google calls those doorway pages and actually penalizes sites for using them. Yep, this is old news — the penalty rolled out in 2015 — but I’m seeing a resurgence of doorway pages in local SEO over the past few months. If your site or your potential client’s site has a ton of pages that aren’t included in any menu, and they’re all basically the same page with different cities listed on each iteration, you’ve got doorway pages.
Let’s look at the official Google support docs that talk about doorway pages:
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways: •Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page •Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) •Substantially similar pages that are closer to search results than a clearly defined, browsable hierarchy
Google’s early 2015 announcement about the Doorway Page Penalty is even more specific:
•Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? •Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? •Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
Since most of the low-quality local content pages clearly fail these questions, alerting business owners to these pages — and the possible penalty for having them — can go a long way toward helping them understand why continuing to push content pages out every month can be harmful.
It’s simple: are the pages there for humans?
If you’re a car dealer, and you’ve got 25 pages on your site about the 2017 Ford F-150, with each one targeting a different city, then you’re probably in bad shape. It’s likely that none of the pages are on your main menu, or even within one click of a main menu page. The pages probably all have the same photo of a truck and only a few sentences about how you sell that truck in that particular city.
Do these pages provide any value at all for an actual human? Absolutely not.
Even if you rewrite the content 25 times, they’re still useless. Sure, they’re not “duplicate” pages, but they’re repetitive pages. They all say exactly the same thing, only with a different city mentioned. There’s zero value there.
When you’re writing content for your site, or when your SEO agency is writing the content, you have to ask yourself if the content is being added to make your site better for users — or just to show up in search engines. If the thought process is “This will help me show up in searches in that city,” then your thought process is wrong.
You’re not going to gain more visibility in searches in other cities simply by adding a few lazy pages to your site. Period.
How many pages do you really need?
Many business owners I talk to ask the question, “How many pages do I need?” and the answer is simple. You need however many you need to answer your customers’ questions.
If you want to building websites, which will be indexed by search engines, contact ABCO Technology. You can reach our campus by telephone from 9 AM to 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all students who qualify. Get your websites indexed by search engines today!
In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video online, but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them.
Its features included a talking screen, reacting to vocal commands to provide information and sort calendars.
In theory, we’re there, 30 years later – though the reality doesn’t always exactly match up to the dream.
Even when it does work, voice hasn’t always been precisely what people were looking for. The thing most adults said they wish their voice search systems could do was find their car keys (though teens said they most wished it could send them pizza).
Although we’re getting to the stage where that’s possible now, the majority of developments in voice have been voice search – talking to your phone to find out information.
Showing search results for “Why can’t you understand me, you silly phone”
But while talking to a device can be a better experience than playing around with a virtual keyboard on a phone or a physical one on a computer, there are two major issues with voice search.
The first is that it’s still clunky. Half the time you have to repeat yourself in order to be understood, particularly if the word you’re trying to get across is slang or an abbreviation of some sort, which is to say, the default sort of language you’d think would be fitting for “conversational” search.
It doesn’t feel smooth, and it doesn’t feel effortless – and that actually removes the point of it.
The other is that it simply doesn’t add value. A voice search isn’t achieving anything you couldn’t do by simply typing in the same thing.
But recently, we’ve seen developments to the voice control industry, starting with Alexa. At this point, everyone’s familiar with the Echo and its younger sibling, the Echo Dot – it’s been in adverts, our friends have it, maybe we have it ourselves.
The Alexa devices were among Amazon’s best-selling products in 2016, especially around Christmas, and the trend doesn’t show significant signs of slowing. But if we’ve had Siri since 2011, why is Alexa picking up so much traction now?
The answer is that it’s not voice search. It’s voice commands. Alexa is more exciting and satisfying for users because it provides an action – you speak to it and something happens. You now can order a pizza – or an Uber, or a dollhouse.
That’s what people have been wanting from their devices – the ability to control the world around them by talking to it, not just have an alternative to a keyboard.
Ultimately, the commands are more personal. You can go on a website and order a pizza, and you can customize it and pay for it and it’ll show up, but talking to Alexa is akin to saying to your friend “Order a pizza?” (Except Alexa won’t stop mid-phone call to ask you what the other topping you wanted was).
Where the majority of mobile voice commands are used for search, Alexa’s use cases are dominated by home control – 34% of users have Alexa play music, just under 31% get her to play with the lights, and 24.5% use it as a timer.
While Siri and the Google Voice Search system are both examples of narrow AI like the Echo, they make much more limited use of its capabilities – compared to Alexa, Google is not OK, and Siri can say goodbye.
“OK Google – who would win in a fight, you or Alexa?”
Alexa’s success has put Google into catch-up mode, and they have been making some progress in the form of Google Home. Early reviews suggest that it might actually be the better product – but it lacks the market momentum of the Amazon product, and it seems unlikely that the sales will be on an even footing for a while yet.
However, Google does have the advantage of some high-end technology, namely Alphabet DeepMind.
DeepMind itself is the company name, but the more familiar connection is the technology the company produces. DeepMind is responsible for the program AlphaGo that beat the world’s foremost Go player 4 – 1, as well as a neural network that can learn how to play video games with the same approach as humans do.
DeepMind can offer Google systems their machine learning experience – which means that Google Home technology might have more room to start leaning towards Deep AI in the future. Your device will be able to start adapting itself to your needs – just don’t ask it to open the pod bay doors.
“Watson – what wine would you recommend with this?”
The other major contender in the AI race has only just started dipping into the B2C commercial market, and not nearly to the same scale as Alexa or Google Home.
IBM Watson has, however, won Jeopardy!, as well as found places in healthcare, teaching, and weather forecasting – essentially, absorbing a great deal of information and adapting it for different uses.
Watson is now used by The North Face, for example, to offer contextual shopping through conversational search. Users answer questions, and Watson suggests products based on the answers.
Likewise, Bear Naked uses Watson to “taste test” their customized granola system for the user, so once you’ve designed your meal, it can tell you if you might want to cut back on the chocolate chips.
AI is a competitive market – and it’s a market synergizing with conversational and voice search to bring us ever closer to the computer from Star Trek, and even beyond it.
For now, however, narrow AI is the market – and that means optimizing sites for it.
Voice search means that people are searching more conversationally than they used to. The best way to accommodate that in your SEO strategy is to give maximum attention to your long-tail keywords, especially the questions.
Questions are opportunities best met with in-depth, mobile-friendly guides that offer information to your customers and clients.
But this also applies when it comes to using apps in the way that Alexa and Google Home do. People aren’t just making voice searches now – they’re also making voice commands.
With that in mind, to rank for some of these long-tail keywords, you need to start optimizing for action phrases and Google-approved AI commands like “search for [KEYWORD] on [APP]”, as well as carefully managing your API, if you have one. And it is worth having one, in order that you can integrate fully with these new devices.
You can break down the structure of common questions in your industry to optimize your long-tail keywords for devices.
You’ll also need to look into deep-linking to optimize your apps for search. Deep-linking allows searchers to see listings from an app directly on search, and open the app from those search rankings, making for a smoother user experience.
Search results show your app data and link directly into the app
This is only going to become more important over time – Google has recently announced that they’re opening up their technology, “Instant Apps”, to all developers.
Instant Apps mean that if the user doesn’t have the app, it can “stream” the page from the app anyway. It’s not a stretch to imagine that before long Alexa won’t need Skills to complete commands – so long as you’ve properly set up your API to work with search.
Siri, likewise, already has SiriKit, which allows developers to build markup into their apps that Siri can read.
“Alexa – What’s the Best Way to Deal with AI?”
Voice search is a growing part of the search industry. But it’s not the biggest opportunity of it.
Rather, companies should be focusing on integrating voice actions into their strategy – by deep-linking their apps, ranking for long-tail keyword questions, and making sure everything they want a customer can do, they can do with their voice.
The Internet is filled with countless business opportunities. If you want to learn how these opportunities will benefit your working life, contact ABCO Technology. You can reach our campus by telephone between the business hours of 9 AM to 6 PM Monday through Friday. Call us at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all qualified students. Benefit from the Internet today!
When you analyze aspects of improving your SEO, what’s the first thing that comes to mind?
Maybe you contemplate rewriting your web copy to rank better for certain keywords, creating new posts for your blog, or making sure your website is structured in a logical format.
All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, as well. This guide will help you get started.
So, what exactly is off-page SEO?
In the simplest terms, off-page SEO encompasses all the aspects of SEO that occur outside your website (yes, it’s true). You can think of it as your reputation. Off-page SEO includes the things you do as well as the things other people say about you. Your social media activity, your customer service practices, and the online reviews customers leave for you on other sites are all examples of off-page SEO.
Many people think that off-page SEO is just about link-building. It’s true that, at its central base, the objective of good off-page SEO is to drive traffic to your site by earning plenty of high-quality links.
But if you just think of your strategy as a way to get more link juice, you’ll be missing a lot of the potential nuance of this topic.
Getting started with off-page SEO
Instead of focusing strictly on links, it’s better to improve your off-page SEO by working on your reputation, your authority, and your popularity. In a nutshell, your objective should be to provide excellent value and connect with as many people as possible.
This is a long-term strategy, but your patience will pay off down the road – your business will gain recognition, you’ll establish your expertise in your field, and eventually you’ll start earning links from respected sites.
With that said, there are two main ways you can start improving your off-page SEO: connecting with your target audience and networking with influencers.
#1: Connecting with your target audience
Interacting with the people who might need or want your product or service is smart, both in terms of making more sales and thus improving your SEO because of the traffic that comes with it. However, it’s important to connect with people the right way.
Consumers are savvy, and they don’t like feeling pressured to buy things. Instead of focusing on what you’re selling, which can come across as spammy, grow your following by finding ways to help other people without asking for anything in return. A few ideas include:
Stay active on social media the right way
It goes without saying, but social media is one of the best ways you can connect personally with people who might need or want your service. Figure out where your target audience spends time online (this article covers how to do so in more detail), and make sure you have accounts on those platforms.
In general, the more accounts you have, the better, but keep ROI in mind – there is obviously no point wasting time on an obscure platform most people don’t use.
Furthermore, if you don’t have the resources to manage a lot of social pages, that can end up hurting your reputation, so start with the ones that matter most, post regular updates about your business, product, or service, and engage with your customers every chance you get.
Always remember, people like to know there’s a human behind their favorite business.
Share your knowledge on forums and message boards
If your target audience spends time on sites like Quota or Reddit, create accounts there and start posting. Join interesting conversations and answer other people’s questions. Aim to provide value instead of just increasing your post count.
It’s okay to mention your business if it’s pertinent to a question – for instance, you might tell a story about how you solved a problem with a customer. Just don’t push your product or service.
Your strategy on forums should just be to build up your reputation as an authority in your field. Over time, people will start to recognize you and come to you for advice.
There are tons of people online doing a great job of this. The example below from a personal trainer is just one example of someone who answers a lot of questions, has gained followers because of it, yet doesn’t focus on self-promotion but rather just making those connections:
Be on the lookout for opportunities to create useful off-site content
You might already do content marketing with your on-site blog, but why stop there? Consider incorporating various types of content, like videos, images, and infographics, into your social media marketing and your forum posts.
It’s rare these days to see an infographic on a forum (except for maybe something like Reddit or Tumblr), but when you do, it stands out. Guest posting is also, of course, another great way to do off-site content marketing, but more on this later. #2: Building relationships
Connecting with your target audience is essential for good off-page SEO, but it will only take you so far. To become a recognized authority, and to start earning valuable links from experts in your field, you’ll have to network, too. Here are some tips for building strong relationships.
Guest post on other people’s blogs
Guest posting is a tried-and-true strategy for getting links back to your site. But while it’s a useful way to build your link profile, that’s not the main reason you should offer a guest post.
Instead, think of guest posting as a way to forge new relationships and help people who aren’t in your circle of regular blog readers.
The problem with guest posting for links is that you might be tempted to go for quantity over quality. But writing a lot of low-quality posts on blogs that don’t get much traffic won’t actually help you that much, and depending on where you’re published, it could even damage your reputation.
Instead, pitch guest posts only when you think you have something useful to say. Choose blogs you’d be proud to appear on, and make sure your idea is a good fit by studying the style and content of the blogs you’re pitching to.
Of course, not every blog you write for has to be a household name. In fact, if you’re just starting to guest post, they almost certainly won’t be. Still, you’ll get better results (and you’ll be able to publish on the big-name blogs sooner) if you focus on making genuine connections with other bloggers and saying something of value every time you write a guest post.
Leave comments on the blogs you read regularly
If you find certain bloggers helpful or inspiring, let them know! Bloggers love it when readers leave them thoughtful comments, and commenting on a blog post is one of the easiest ways to connect with someone you admire.
Keep in mind that there’s a right way and a wrong way to comment on blogs. Take the same approach here as you would for a guest post – focus on connecting, not just on commenting for its own sake. Don’t leave generic comments, don’t link to your website or blog, and don’t comment on a post if you didn’t actually read it.
Instead, say something relevant to the post itself. Greet the blogger by name and tell them why you liked this post. Was it helpful? Thought-provoking? Tell them how you implemented their ideas, or ask a question inspired by the post.
When you interact with bloggers this way on a regular basis, they’ll start to notice and remember you. The Wired.com community seems to do this well:
Look for avenues to connect with thought leaders in your field
Leaving comments on blogs is a great way to build relationships, but it’s far from the only way. Remember those social media accounts you made? Use them to follow thought leaders and experts in your field.
Twitter, in particular, is a great way to reach out to others – it’s simple, professional, and brief enough that you don’t have to worry about bothering anyone.
Don’t forget to take advantage of offline networking opportunities, too. That’s right – your off-page SEO efforts don’t even have to involve the internet. Cyberspace makes it easy to reach out to people, but in-person networking events can be far more useful since you’re more likely to be remembered if you connect with someone in real life.
Put yourself out there by looking for some interesting conferences and meetups to attend. Start hanging out where your target audience hangs out and see how far it can take you.
The takeaway
On-page SEO is important, but it’s only half the battle if you want to maximize your success. Off-page SEO plays a huge role in building your reputation, bringing in traffic, and encouraging your target audience to choose you over your competitors.
Improving your off-page SEO is an ongoing task. Whether you’ve been working on your reputation for years or you’re just getting started, there are plenty of things you can do to connect with more people and expand your brand’s reach.
Focus on helping people out, providing useful information, and cultivating a strong network of peers and mentors. Along with a great reputation, you’ll build a profile of high-quality links that will drive more traffic to your site than ever before.
What are your favorite off-page SEO strategies? Let our class know the next time we meet.
Building powerful E-commerce websites is your key to success. A good website will improve sales for all products, services and causes. Call ABCO Technology today if you believe you want to learn this important career skill. You can reach our campus between 9 AM and 6 PM Monday through Friday at: (310) 216-3067.
Email your questions to: info@abcotechnology.edu Financial aid is available to all qualified students. Build your high return site today!
A computer repair technician resolves issues like hard drive crashes, hardware conflicts, and malfunctioning software. You major responsibilities will include repairing broken computer equipment and installing newly purchased electronics. In order to be effective in this career, you should have an extensive knowledge of how to work with many different kinds of common office technologies. These technicians may sometimes conduct their work over the phone, walking users through issues, but hands-on repair and installation is usually completed on-site.
The table below outlines the general requirements for a career as a computer repair technician.
Education Required High school diploma; associate’s degree or certificate to specialize, with some advanced networking positions requiring a bachelor’s degree
Education Courses basic Math, physics, and computer science Key Responsibilities Resolve computer hardware and software issues, troubleshoot potential problems, repair broken parts and equipment
Certification Professional certification optional Job Growth (2016-2026) 12% (computer support specialists)* Average Salary (2015) $38,990 (computer, automated teller, and office machine repairers)*
Source: *U.S. Bureau of Labor Statistics
What Will I Do as a Computer Repair Technician?
Computer repair technicians resolve common issues, such as crashed hard drives, malfunctioning software, and hardware conflicts. Technicians also deal with computer installation. When you work in the field, you are mostly responsible for repairing what is already broken but must also troubleshoot for potential problems and critical errors. This may include working on printers, modems, computers, software, hard drives, and memory cards.
If you are hired to work as a computer repair technician for a particular company, you might maintain your employer’s networks and computer systems. Additionally, you could help to make the company’s network more secure, assist with Web development and keep all of the operating systems running up to speed. You may also be in charge of buying and installing software, equipment, and computers.
What Salary Can I Expect to Earn?
Computer repair technicians have an employment outlook for the years of 2016-2026 that represents faster-than-average job growth when compared to all occupations, according to the U.S. Bureau of Labor Statistics (www.bls.gov). An anticipated 12% increase in job opportunities is expected in that decade for all computer, ATM, and equipment repairers. This could result in approximately 88,800 job openings. Advanced diagnostic technology, which allows technicians to troubleshoot issues from remote locations is decreasing the need for on-site service calls, according to the BLS. Also, when a computer has a major malfunction, consumers are more likely to replace an older version of a computer rather than hire a technician for repairs.
In May 2015, the average annual salary for computer, ATM, and office machine repair technicians was $38,990. In the District of Columbia, repairers could see an average salary of around $49,150. The other top-paying states in 2015 were California, Washington, Rhode Island, and Alaska.
What Should I Study?
High school courses in math, physics, and computer science can begin to prepare you for a position as a computer repair technician. Many employers require formal training for hires. A computer repair technician certificate program, an associate degree in computer science, or a bachelor’s degree in information systems can provide you with advanced skills in the field and can lead to more opportunities and possibly career advancement.
Where Can I Get Certified?
If you live in or near Los Angeles, California, you can get certified for computer repair at ABCO Technology. Call our campus between 9 AM and 6 PM Monday through Friday at (310) 216-3067. Email all questions to: info@abcotechnology.edu
Financial aid is available to all qualified students Learn to repair computers today!
