Pizza Hut’s customers had their online accounts compromised. Cybercrime is growing at such a rapid rate, even companies selling products as safe as pizza are under cyber-attack. The increase in cybercrime to this level continues to create more cyber security jobs.
Pizza Hut told customers by email on Saturday that some of their personal information may have been compromised. Some of those customers are angry that it took almost two weeks for the fast food chain to notify them.
According to a customer notice emailed from the pizza chain, those who placed an order on its website or mobile app between the morning of Oct. 1 and midday Oct. 2 might have had their information exposed.
The “temporary security intrusion” lasted for about 28 hours, the notice said, and it’s believed that names, billing ZIP codes, delivery addresses, email addresses and payment card information — meaning account number, expiration date and CVV numbers — were compromised. Would you like to be that special person who saved your company from a devastating cyber-attack?
A cyber-attack of this level could only occur if the network administrators didn’t use or have the correct cyber security skills. The media fails to report that most cyber-attacks occur over time. Before the attacker intruded into Pizza Huts network, a great deal of time was spent in making login attempts, port scanning, analyzing for network weaknesses and stealing passwords. The activity could have been detected if the company had the right tools in place. The fact Pizza Hut was attacked for 28 hours clearly demonstrates someone in cyber security failed to do their job. You could be the network administrator who picks up where those cyber admins left off.
The skills we are talking about in this article involve cyber security. Courses including CompTIA Security +, Certified Ethical Hacker, Linux Fundamentals and Cisco Certified Network Associate will create a library of cyber skills, which will help any network administrator implement cyber security policies.
A thorough understanding of the computer and network servers is also required for this job. The network administrator must think of any network as an electronic eco system. Maintaining such a mindset will go a long way towards preventing the type of cyber-attack, which occurred at Pizza Hut.
If you want to have an exciting career in cyber security, please contact ABCO Technology. Reaching our Los Angeles campus is easy. We are available by telephone from 9 AM to 6 PM Monday through Friday at: (310) 216-3067.
Email all questions to info@abcotechnology.edu Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304.
Cyber security is a growing field in information technology. Train for a cyber security position today!
Many people still rely on guest blogging as an ongoing part of their link-building strategy.
If you analyze this for a moment, getting links through guest blogging is much easier than getting links through some other channel.
So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable?
The answer is yes.
It is very possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google.
Guest blogging 101
One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites.
To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy.
But, we need to be very careful when choosing the websites we guest post for.
Although guest blogging can be carried out on a large scale, you should probably avoid it. This method is optimal in small dosages while cooperating with the biggest domains.
Google trusts authoritative domains. If they notice that your links are coming only from reputable sources, they will not impose a penalty. However…
1) Be Careful not to overdo it!
The biggest problem with guest blogging is that people tend to overdo it.
Your articles should be coming from various sources, with different anchors. If your only source of inbound links is from guest articles, Google will notice this pattern and you will soon get into trouble.
Instead, you should choose your battles carefully. You need to diversify your link profile.
If you already decide to do some guest posting, make sure it counts. Otherwise you’ll waste all that time you spent building up relationships and writing your posts – with only a Google penalty to show for it.
2) Focus on quality
This is where most people go wrong.
Google assesses the articles from which you are getting links. If the article is of high quality, your link will also be regarded as a quality one.
This makes sense, right? After all, why would anyone bother creating a great piece only to place crappy links throughout?
So when you put together a guest post, make sure it’s a good one.
After creating their own article, people try to promote it by writing guest posts. These guest posts will usually be of much lower quality and they will have the same regurgitated content which you published on your own blog.
By doing this, not only are you getting a devalued link, but you are also endangering your original piece. Google will flag up the regurgitated versions of your article as possible duplicate content. And because there are any number of similar, low-quality pieces out there online, it may conclude that your article is low-quality as well.
Everything you create has to be unique and to provide value to the reader. When you write a guest post, ask yourself: would I link to this piece?
If the answer is yes, you are in the clear.
3) Add images, links and formatting
As I mentioned, each guest post you make needs to be distinctive. Even if you are employing this strategy on a larger scale, at least make sure that everything you create is a separate entity.
One of the best ways to differentiate articles is by using varied formatting.
Blogs always have use different fonts and that is something you have no control over. But you have the ability to break up paragraphs and add things like bullet points, subheadings, block quotes and more. These increase the readability of your piece, and also make it easier for search engines to crawl it and interpret the content.
Another way to improve the look and layout of your text is to add images and other media.
Do not be shy and don’t wait for the website editor to insert them for you. Instead, be proactive and use your own images. Add a couple of them if necessary. If they make sense and the text looks better because of it, the editor will be more inclined to ask you for additional guest posts.
You can even go the extra mile and write titles and alt text to optimize the images for SEO – the editor will thank you, as it will save them the effort, and it will improve the overall SEO value of your piece.
Lastly, we come to links.
Now, editors usually allow one link in your bio, or one link within the article. Most of them do not like it when an author writes a piece with numerous links pointing to different websites.
However, if the editor allows it, make sure to add some highly relevant links that will make the article even more authoritative.
4) Vary your anchor text
You are trying to rank for a certain keyword. In an attempt to rank, you try to spam the same anchor text over and over.
This strategy is pretty much obsolete. Instead, just as with everything else that we’ve mentioned so far, make sure to diversify things.
Anchor text should vary.
When people place links with purely editorial value, without trying to cynically rank for a specific keyword, they will rarely link with the exact same phrase every time. This is highly unnatural behavior and can get you in trouble.
Instead, make sure to use different phrases. Place links in different sentences, with different anchors. Focus on writing naturally and place your link accordingly.
Conclusion
Guest blogging is NOT dead. As far as we know, there is no Google system or algorithm that will penalize the creation of such articles.
Nevertheless, it is better to be conservative. Like always, it comes down to whether your link profile looks natural. There should be no indication that you are purposely trying to push a keyword (even if you are).
People usually think about guest blogging in terms of links. However, you should observe it from a different perspective. By using this strategy, not only should you get links, you should also get some good exposure.
Your articles should promote your skills as well as your blog.
By placing emphasis on this, you will be able to accomplish much more with guest posts and as a result, links will start coming from various sources without you forcing them.
ABCO Technology teaches a comprehensive course for web development, guest blogging and search engine marketing. Call our campus between 9 AM and 6 PM Monday through Friday. You can reach us at: (310) 216-3067. Email your questions to: info@abcotechnology.edu
Financial aid is available to all students who can qualify for the federal funding. ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304 Start building successful websites today!
Cybersecurity is a fundamental consideration for all organizations operating in today’s connected and data-driven world. While all who work across your business – from the IT department, to the PR team and beyond – need to understand the fundamentals of cybersecurity, CMOs have a special responsibility as leaders to ensure they are mitigating risk and are prepared in the event of a possible breach. Here are five things CMOs need to know.
1. Vulnerabilities
In business, CMOs are perhaps some of the best placed when it comes to understanding the global reach of an organization. This is of particular importance when it comes to cybersecurity, as the growing popularity of globally-connected technologies – such as cloud storage and mobile sharing – bring with them increased points of potential vulnerability.
This is a key concern for the CMO, as they are custodians of potentially massive amounts of customer data. Recent security breaches at companies like Yahoo, Deloitte and Equifax have massively damaging implications – both in terms of revenue and brand trust.
CMOs need to be aware of the proliferation of connected technologies across the organization in order to fully understand where possible breaches might happen.
2. Threats
Understanding potential vulnerabilities is one step; acknowledging actual threats is another.
Businesses need to be prepared for increasingly sophisticated and globally organized attackers. Vulnerabilities can give hackers access to confidential business information, as well as lead to theft of personal information of staff and customers.
It is the last threat which is perhaps the most important to be prepared for. The breakdown of trust between organization and customer is the most damaging to business and brand image going forward.
CMOs also need to acknowledge theft of information in the digital realm is not the only threat. Connected IoT devices can also allow hackers to potentially gain access in the physical space such as buildings and vehicles.
3. Prevention
CMOs need to be clear as to how such cybersecurity breaches can be prevented.
They need to collaborate with those across other business departments in ensuring there are clear organization-wide guidelines for security best practice – including keeping apps and software up-to-date, changing passwords regularly and educating team members about phishing scams.
It is essential that CMOs champion these activities within their team, and ensure policies, training and enforcement are up-to-date. Working closely with the local governments is a good way to standardize practices to match those in the wider business community – and to ensure compliance.
For businesses with European connections, GDPR provides a good opportunity to review data best practices.
4. Action
A keen understanding of the above and the most stringent prevention techniques will never make an organization completely immune from cybersecurity breaches.
CMOs can use data and speculation tools to plan action in post-breach scenarios. Again, preparedness for action is key – and collaboration between CMOs and all other business teams are the best way to ensure the correct action takes place if cybersecurity is undermined.
5. Communication
All staff need to understand the importance of cybersecurity – but CMOs can help ensure that knowledge is shared. Collaborations tools help streamline this process by providing channels for any team to communicate.
If a cybersecurity breach has already happened, synergy among C-suite, security, IT and public relations teams is critical. CMOs must have answers to the questions like: What are your best practice communications strategies with customers? Is information about the breach easy to find for worried consumers?
In the event of a cybersecurity breach, businesses need to be clear in their external communications – clarifying exactly what data was exposed and making users aware of worst-case scenarios.
Takeaways
When it comes to cybersecurity, no organization can be 100% protected from breaches. All staff members need to clear on the above five areas, and CMOs have a unique position in being able to lead planning and education within the business to ensure all teams can work quickly and efficiently if the worst happens.
It is the responsibility of the CMO to ensure customers are protected and that they are first to know should such a breach occur. Collaboration and communication is key during such situations – to ensure trust is maintained, information is accessible and order is restored as soon as possible.
ABCO Technology teaches a comprehensive program for cyber security. Call our campus between 9 AM and 6 PM Monday through Friday at: (310) 216-3067. Email your questions to: info@abcotechnology.edu Financial aid is available to all students who can qualify for funding. ABCO Technology is located at: 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304. Get trained and certified for cyber security today!
As an Oracle Certified Associate, you will cultivate industry-supported skills and credentials that you will be able to transfer to future employment opportunities. With your OCA certification, you will be able to demonstrate and promote the fact that you have the necessary skills to do your job effectively and you are certified by Oracle Corporation the world’s leader in Database Management Systems.
What are the Prerequisites & for OCA
Prior to enrolling for OCA courses the applicants have to know how to use the Microsoft Windows operating system. General knowledge of computer programming and databases will be helpful but not necessarily required.
OCA® Topic Requirements:
SQL Fundamentals I
Program with PL/SQL
SQL Fundamentals I Oracle routinely publishes new versions of exams, and the passing score across versions may differ.
SQL Fundamental I This course introduces students to the fundamentals of SQL using Oracle Database 12C database technology, which revolves around the cloud. In this course students learn the concepts of relational databases and the powerful SQL programming language. This course provides the essential SQL skills that allow developers to write queries against single and multiple tables, manipulate data in tables, and create database objects.
The students also learn to use single row functions to customize output, use conversion functions and conditional expressions and use group functions to report aggregated data. Demonstrations and hands-on practice reinforce the fundamental concepts.
In this course, students use Oracle SQL Developer and SQL *Plus as the tool.
Course Objectives:
• Retrieve row and column data from tables with the SELECT statement
• Create reports of sorted and restricted data
• Employ SQL functions to generate and retrieve customized data
• Display data from multiple tables using the ANSI SQL 99 JOIN syntax
• Create reports of aggregated data
•Use the SET operators to create subsets of data
•Run data manipulation statements (DML) to update data in the Oracle Database 12C
•Run data definition language (DDL) statements to create and manage schema objects
• Identify the major structural components of the Oracle Database 12C
Course Topics:
Introduction •Listing the features of Oracle Database 12C •Discussing the basic design, theoretical and physical aspects of a relational database •Describing the development environments for SQL •Describing Oracle SQL Developer, Describing the data set used by the course
Retrieving Data Using the SQL SELECT Statement
• Listing the capabilities of SQL SELECT statements.
• Generating a report of data from the output of a basic SELECT statement
• Using arithmetic expressions and NULL values in the SELECT statement
• Using Column aliases
• Using concatenation operator, literal character strings, alternative quote operator, and the DISTINCT keyword
• Displaying the table structure using the DESCRIBE command
Restricting and Sorting Data •Writing queries with a WHERE clause to limit the output retrieved Using the comparison operators and logical operators •Describing the rules of precedence for comparison and logical operators •Using character string literals in the WHERE clause • Writing queries with an ORDER BY clause to sort the output •Sorting output in descending and ascending order •Using the Substitution Variables
Using Single-Row Functions to Customize Output •Differentiating between single row and multiple row functions •Manipulating strings using character functions •Manipulating numbers with the ROUND, TRUNC and MOD functions •Performing arithmetic with date data •Manipulating dates with the date functions
Using Conversion Functions and Conditional Expressions •Describing implicit and explicit data type conversion •Using the TO_CHAR, TO_NUMBER, and TO_DATE conversion functions •Nesting multiple functions •Applying the NVL, NULLIF, and COALESCE functions to data •Using conditional IF THEN ELSE logic in a SELECT statement
Reporting Aggregated Data Using the Group Functions •Using the aggregation functions in SELECT statements to produce meaningful reports •Using AVG, SUM, MIN, and MAX function •Handling Null Values in a group function •Creating queries that divide the data in groups by using the GROUP BY clause •Creating queries that exclude groups of date by using the HAVING clause
Displaying Data from Multiple Tables •Writing SELECT statements to access data from more than one table •Joining Tables Using SQL:1999 Syntax •Viewing data that does not meet a join condition by using outer joins •Joining a table by using a self join •Creating Cross Joins
Using Sub-queries to Solve Queries •Using a Subquery to Solve a Problem •Executing Single-Row Sub-queries •Using Group Functions in a Sub-query •Using Multiple-Row Subqueries •Using the ANY and ALL Operator in Multiple-Row Sub-queries
Using the SET Operators •Describing the SET operators •Using a SET operator to combine multiple queries into a single query •Using UNION, UNION ALL, INTERSECT, and MINUS Operator •Using the ORDER BY Clause in Set Operations
Manipulating Data •Adding New Rows to a Table Using the INSERT statement •Changing Data in a Table Using the UPDATE Statement •Using DELETE and TRUNCATE Statements •Saving and discarding changes with the COMMIT and ROLLBACK statements •Implementing Read Consistency •Using the FOR UPDATE Clause
Using DDL Statements to Create and Manage Tables •Categorizing Database Objects •Creating Tables using the CREATE TABLE Statement Describing the data types •Describing Constraints •Creating a table using a subquery •Altering and Dropping a table
Creating Other Schema Objects •Creating, modifying, and retrieving data from a view •Performing Data manipulation language (DML) operations on a view •Dropping a view •Creating, using, and modifying a sequence •Creating and dropping indexes •Creating and dropping synonyms
ABCO Technology offers a comprehensive program for OCA version 12C. Call our campus today between 9 AM and 6 PM Monday through Friday. You can reach us at: (310) 216-3067. Email your questions to: info@abcotechnology.edu Financial aid is available to all students who can qualify for funding.
ABCO Technology is located at 11222 South La Cienega Blvd. in STE # 588 Los Angeles, Ca. 90304. Get certified for Oracle database OCA 12C today!
Some of the best careers to pursue when you leave high school are in the information technology field
Congratulations, you’ve recently graduated high school–that’s a great achievement! You’ve completed twelve years of education and now the time has come to search for a full-time job. So you begin your search good-paying careers out of high school.
Are you finding that job search to be more difficult than you believed?
Would you like a better job than working at a fast food restaurant?
Have you been told by many employers that they would like to hire you, if you only had those important skills?
Have employers informed you that you have no work experience?
Would you like a real solution to this problem that will not take a lot of time?
Would you want that solution to have career advancement, provide future opportunities for education and give you excellent raises?
An outstanding solution to your problem is to enroll in a vocational school that teaches information technology skills.
Train for a Information Technology Career
Information technology is leading the job hiring fields today, because the education is performance based, and that is what employers are looking for in all new hires. Information technology training is based upon training, performance and certification. Employers are looking for employees they do not have to train, who can perform the job on the first day of employment. Would you like to be that special candidate?
This vocational training does not require a college degree, but it can put you on the road to getting one. Many students who get a job in this field wind up working for a company that will pay all or part of their college tuition after being an employee for more than one year. Countless new workers are taking advantage of this great opportunity. If you have heard that going to a vocational school will stop you from ever attending college, this is truly a myth. In fact, many students use vocational training to finance future debt-free college degrees. Many employers, especially colleges and universities, offer tuition-free classes to all university employees. This is one way to graduate from college owing no money. A great example of one university offering free tuition to college employees is Loyola Marymount University, which is about one mile from our ABCO Technology campus.
What certifications will get that great job?
If you are a person who enjoys repairing and solving problems with a computer, the CompTIA A+ certification is just for you. You can complete the A+ in six weeks, and after completing this training you can look for that better paying job as a computer repair specialist or in desktop support.
Students certifying in web development build websites, which all businesses need to advertise their services. The database field has the job title of database administrator, which involves handling large amounts of information. In fact there is an explosion of new jobs in the database field because of recent changes in health care. Computer programmers write games, design smart phone applications and write programs for Windows and other operating systems. New jobs for computer programmers are now available in the U.S., especially since programming for smart phone applications requires an in-depth knowledge of local culture.
Some of the certifications listed in this article will take six months to complete.
Real Careers Out Of High School Are Out There!
Vocational training is popular because it is hands-on education. This means when you graduate, you can do the job a future employer wants. Employers substitute your performance for countless years of experience when you fill out that important job application listing your newly acquired job skills.
ABCO Technology is an ACCSC accredited institution. That accreditation means that students may apply for financial aid and receive help with their education if they qualify.
Students enrolling at ABCO Technology receive a diploma instead of a certificate. The diploma is highly valued when placed next to that important certification.
If you would like to receive more information about how a vocational education will jump-start your job career, contact ABCO Technology.
You can reach our campus by phone at: (310) 216-3067 Monday through Friday from 9 AM to 6 PM.
