Have you thought about how to start owning Google’s featured snippets for your brand?
If you’d like to earn those coveted “position 0” spots, you need to begin by understanding what featured snippets are and how to earn them. By earning featured snippets, you can increase web traffic, boost visibility in Google SERPs, and earn the credibility you need to build your business.
The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Once you know how to find them, you can craft the rest of your strategy around maximizing these opportunities.
In this article, I’ll go over five ways to identify featured snippet opportunities.
Use Google to identify potential snippets
Start looking for snippet opportunities by putting yourself in your audience’s shoes and thinking what questions you may want answers to. Even boring industries have a large range of opportunities to answer questions in the featured snippets.
For instance, let’s say you are in the electronics industry. The very nature of this industry is filled with terminology people will search to get information about.
Doing a quick Google search like, “What is a field effect transistor ” will showcase a Google featured snippet.
Hopefully the showcased content is yours. Under the snippet you will often see a helpful note from Google, “People also ask.”
These are the pressing questions your target audience wants answers for. You can dig a little deeper and even see who has the leading content for that question based query.
Now that you see a few competitors, you can try to steal their snippet with a little more research and some snippable optimization.
Use SEMrush to snag competitor featured snippets
SEMrush is one of the most used online platforms for site analytics, and also a useful tool to identify Google Featured Snippets. You can use SEMrush to find your snippets, or use the platform to find your competitors’ snippets as well.
To check out your snippets, do an “Organic Research” search for your domain:
Next, locate “Featured Snippet” on the right side of the page.
You can also filter your snippable keywords using the “Advanced Filters” option, choosing Include – SERP Features – Featured Snippets.
Once you’d identified snippets that your competitors rank for, you can optimize for those same terms.
As for identifying your own snippets, it allows you to find variations of relevant long tail keywords that you could also own, and find keyword clusters that you already have authority in and might be able to expand upon.
Look for questions on Quora
Given that the foundation of these snippets is answering who, what, why, when, where type questions, you’ll need inspiration for finding the questions your audience is asking.
To do so, you can use Q&A platforms like Quora to find them. This will help you compile a healthy list of potential blog topics for your Featured Snippet content marketing campaign.
For instance, let’s say you were a travel site looking to compete with Kayak, Expedia, and other dominating brands.
Type in a quick question with a few of your keywords:
A nice dropdown of questions to choose from will suddenly appear right from the get-go, even before finishing your question.
You can also type in one or two keywords and find groups that may have snippet-worthy questions waiting for you to develop content around.
Once in the group, you can poke around, follow certain questions. You can also find a nice list of other groups to the right you may want to check out.
Next, you can use the on-page elements to optimize for the snippets as described here.
Did you know that certain question words have a higher likelihood of being showcased as a snippet? That’s right: the question in question matters.
According to research by SEMrush, question based queries that begin with “how” or “what” are more snippable than when, where, why, and who.
This is valuable knowledge to have, but where do you find questions segmented into those respectable question words fast? Well, Answer the Public to the rescue.
Let’s say you want to earn a few SEO content snippets.
Your search results for SEO will yield a ton of questions you can use for content. The best part is that you can focus on the “how” and “what” questions to increase your Featured Snippet chances.
Find a variety of questions on Reddit
If you are searching for a wide range of questions for your daily blog, Reddit will be very useful. This online platform offers valuable insights for what questions are trending.
First, you will need to access the “askreddit” section of the platform:
Once you are there, you can use the search feature to further segment your search based on your industry. Focus on generic keywords in order to get relevant questions.
Once you’ve identified the questions, you can then focus on optimizing for those searches.
Ready for position zero?
Identifying potential Featured Snippet opportunities is the first step towards earning those coveted position ones. Make a list of all the question based queries you find using the above strategies, and begin optimizing your snippable content today.
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