SEO

The Search Engine Optimization course teaches Configuration of the Google Search Appliance for indexing content and serving results. This session will enable administrators effectively configure their Google Search Appliance.

This course introduces the fundamentals of crawling and indexing web based content, adding non-web content directly into the index through feeds, and serving the search results. This course was developed by Google and is an integral component of the Google Enterprise Professional program.

Course Objectives

This course will cover the logic of how search engine web crawlers index Web sites. Understand how to properly label and construct an optimized website. How to properly utilize HTML tags and label visual images and content.

  • Serving results to users
  • Continuous crawler
  • Crawl Diagnostics
  • Administration console
  • What are Front Ends
  • Page Layout Helper
  • KeyMatch
  • Related Queries
  • Filtering documents by language, document type and meta tags
  • Remove URLs
  • Query Expansion
  • Test Serving
  • Understand the difference between client and proxy stylesheet query parameters
  • What is a Collection?
  • Why create Collections?
  • Default Collection
  • Collection query parameter
  • Performance impacts of other alternatives
  • User Roles
  • Administrator versus Manager
  • What is query expansion?
  • Modifying the style sheet to set the level of expansion
  • Managing a user defined expansion list
  • Managing a blacklist
  • Course Benefits

Prerequisites

Having an information technology technical background is required. Concepts covered require a basic understanding of HTML, XML, SQL, web-servers, databases and content management systems.

Course Benefits

This course introduces the fundamentals of crawling and indexing web based content, adding non-web content directly into the index through feeds, and serving the search results

Course Duration: 16 Hours

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